Sr. Principal Product Marketer - Leo

Key Responsibilities

• Own end-to-end go-to-market strategy for the Leo Smart Memory Extender portfolio, from early market development through production ramp and lifecycle management
• Define differentiated positioning and messaging frameworks that articulate Leo's value to platform architects, memory subsystem engineers, and CTO-level decision-makers at hyperscalers and OEMs
• Lead competitive analysis and market segmentation to identify whitespace opportunities and inform product roadmap investment priorities
• Serve as Astera Labs' external subject matter expert on CXL memory expansion, representing the company at keynotes, panels, analyst briefings, and consortium forums
• Develop high-impact technical content including white papers, architecture guides, solution briefs, and reference designs that shape industry conversation
• Build and maintain relationships with key industry analysts, media, and ecosystem partners to amplify Leo's market presence
• Partner with product management and silicon engineering to translate roadmap innovations into compelling customer-facing narratives and launch strategies
• Develop advanced sales enablement assets — competitive battlecards, technical presentations, ROI models, and objection-handling frameworks — that accelerate deal velocity
• Engage directly with strategic customers in executive briefings and design-win pursuits, serving as a trusted technical marketing advisor
• Synthesize insights from customer engagements, competitive dynamics, and technology trends to influence Leo product strategy and investment decisions
• Track the evolving CXL ecosystem, memory disaggregation architectures, and AI infrastructure spending patterns to keep Astera Labs ahead of market inflection points
• Define and measure marketing effectiveness through pipeline contribution, content engagement, and market awareness metrics

Basic Qualifications

• Bachelor's degree in Electrical Engineering, Computer Science, or a related technical field
• 12+ years of experience in product marketing, technical marketing, or strategic marketing roles in the semiconductor or data center infrastructure industry
• Deep technical understanding of CXL protocol, memory subsystem architectures, and data center platform design
• Proven track record of positioning and launching complex silicon products to hyperscale and enterprise customers
• Exceptional ability to craft compelling technical narratives for audiences ranging from system architects to C-suite executives
• Experience operating as a senior individual contributor with cross-functional influence across engineering, product, sales, and executive leadership

Preferred Qualifications

• Master's degree in Electrical Engineering, Computer Science, or MBA
• Direct experience marketing CXL, DDR/HBM memory technologies, or coherent interconnect solutions
• Established relationships with hyperscaler architecture teams and/or Tier-1 OEM partners
• Track record of keynote speaking, published white papers, or recognized thought leadership in the memory/interconnect space