Sr. Professional, Product Marketing
Lenovo · North Carolina, United States · 2 wk ago
Marketing$110k–$145k/yrFull-time
Key Responsibilities
- Lead product marketing strategy for a commercial business unit, including positioning, messaging, launch planning, budget management, and execution.
- Develop differentiated product positioning and messaging that addresses customer pain points and clearly communicates business value.
- Translate technical product information into compelling marketing content for customers, sales teams, and partners.
- Partner closely with product management teams to understand product roadmaps, capabilities, and competitive differentiation.
- Define how products integrate with other commercial devices and services to deliver complete One Lenovo solutions.
- Manage marketing budgets, operational planning, and marketing governance to ensure efficient execution.
- Build and maintain strong relationships with alliance partners, coordinating joint marketing initiatives, content development, and resource allocation.
- Lead cross-functional projects with internal stakeholders and external agencies, ensuring projects are delivered on time, within budget, and with high quality.
- Create and manage sales enablement materials, presentations, visual assets, product collateral, and other marketing resources.
- Develop product content supporting campaigns, industry verticals, PR and communications, analyst relations, events, and sales training.
- Work effectively across global teams and multiple stakeholders to align priorities and drive successful product marketing initiatives.
Basic Qualifications
- Bachelor's degree required; graduate degree preferred.
- 5+ years of product marketing experience within the technology or technology services industry.
Preferred Qualifications
- Demonstrated experience working in a global organization with multiple cross-functional stakeholders.
- Strong strategic planning, communication, and presentation skills.
- Excellent written communication and messaging abilities.
- Strong analytical skills with the ability to translate technical concepts into customer-focused benefits.
- Experience managing budgets, marketing operations, and governance processes.
- Strong project management skills with proven ability to manage timelines, priorities, and multiple concurrent initiatives.
- Experience collaborating with external agencies and cross-functional teams.
- Product management or product development experience.
- Experience working closely with product managers throughout the product lifecycle.
- Experience developing go-to-market strategies for commercial technology solutions.
- Familiarity with alliance or partner marketing programs.
- Demonstrated ability to influence without direct authority in a matrixed organization.
Pay
The base salary budgeted range for this position is $110k-145K. Individuals may also be considered for bonus and/or commission.
Benefits
Lenovo’s various benefits can be found on www.lenovobenefits.com.
About the Role
This position is located in [Location], United States.