Sr Principal, Coding Integrity and Nation Strategy

Job Description

We are seeking an experienced and strategic Coding Integrity & National Strategy Sr. Principal to lead the Sales execution and drive commercialization efforts with Blue Cross Blue Shield (BCBS) health plans. This role is ideal for a sales leader who blends deep healthcare knowledge with a strong track record in enterprise sales, GTM planning, and product positioning in complex payer environments.

Define and Execute GTM Plans

Clearly articulate and demonstrate BHI value proposition, creating excitement and enthusiasm among internal and external stakeholders. Collaborate with product, marketing, legal and operations teams to align messaging, packaging, and market entry strategies. Drive full-cycle enterprise sales to regional and national BCBS plans. Build and manage a qualified pipeline and consistently exceed revenue targets. Identify and cultivate relationships with senior decision-makers across BCBS.

Translate Customer Feedback

Translate customer needs and market trends into product positioning and sales narrative. Provide customer feedback loops to influence product roadmap and strategic direction. Support and/or own prospecting from lead to close, inclusive of landing new business in greenfield territories. Stay current on industry trends, regulatory changes (e.g., CMS, NCQA, HEDIS), and competitive landscape.

Required Education, Certifications and Experience

• Education: Bachelor’s degree required; MBA or MPH is a plus.

• Experience: 10+ years of enterprise SaaS sales or business development experience, with at least 5 years selling into payer organizations, preferably BCBS plans.

Knowledge, Skills and Abilities

• Strong understanding of payer operations, value-based care, population health, and quality improvement metrics.

• Demonstrate strong story telling/consultative skills in positioning BHI solutions and services leveraging data-driven insights.

• Proven success in GTM strategy development and new product commercialization.

• Ability to communicate complex analytics and product value propositions to both business and technical stakeholders.

• Excellent communication, negotiation, and executive presence.

Company Benefits

• Paid time off

• 11 holidays

• Medical/dental/vision insurance

• Generous 401(k) matching

• Lifestyle spending account

• Many other benefits

Salary Range

The posting range for this position is: $192,000.00 - $264,000.00