Sr Portfolio Marketing Specialist

Key Responsibilities

• Drive marketing efforts in support of Altera Digital Health business units and solution teams, aligning initiatives to organizational growth objectives.
• Collaborate with business unit leadership to develop and execute strategic marketing plans and campaigns.
• Partner closely with Sales teams to ensure marketing materials, campaigns, and sales messaging are consistent, relevant, and aligned to client needs.
• Work cross-functionally with Creative, Communications, and Marketing Operations to execute campaigns, develop content, and optimize performance.
• Create and manage marketing assets including presentations, sales collateral, customer communications, digital content, and campaign materials.
• Execute and project manage multiple concurrent marketing initiatives, ensuring timelines, deliverables, and business objectives are achieved.
• Track, analyze, and report campaign performance metrics and marketing results to business unit leadership on a regular basis.
• Provide strategic recommendations and insights based on campaign performance, market trends, and stakeholder feedback.
• Support special projects and cross-functional initiatives requiring strategic marketing leadership and collaboration.

Qualifications

• Experience 5+ years of relevant marketing experience; 2–3 years at a senior specialist level or equivalent experience preferred.
• Experience supporting B2B marketing initiatives, preferably within healthcare IT.
• Demonstrated experience partnering with Sales teams to develop aligned messaging, enablement materials, and go-to-market strategies.
• Strong understanding of integrated marketing campaigns, content strategy, and demand generation principles.
• Experience collaborating across cross-functional teams and managing multiple complex projects simultaneously.
• Strong analytical skills with experience measuring campaign performance and presenting results to leadership.
• Advanced understanding of marketing strategy, business planning, and market positioning.
• Advanced MS Office Suite skills (PowerPoint, Word, Excel, Teams).
• Excellent written, verbal, presentation, and communication skills.
• Strong project management mindset with attention to detail and the ability to thrive in a fast-paced environment.