Sr Partner Marketing Specialist

From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Nintendo of America Inc. partners closely with Nintendo Co., Ltd. to bring iconic franchises—including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™, and Splatoon™—across the Americas through video games, hardware systems, and collaborations such as feature films and theme parks.

About the role

The Strategic Initiatives (SI) IP Team stewards the Nintendo brand and IP as one global team, working in close partnership with global teams and headquarters in Kyoto, Japan. The Entertainment and Partner Experiences team within SI manages global IP partner marketing, retail strategy, merchandise programs, and cross-functional development for licensed merchandise and entertainment experiences with partners like LEGO, Hasbro, and NBCUniversal.

Responsibilities

• Develop and execute consumer-facing marketing programs and strategic partnerships across multiple business functions, driving collaboration, communication, and alignment among cross-functional stakeholders.
• Build and maintain partner relationships to drive brand value, alignment, and marketing execution in line with Nintendo standards through creative and logistical problem-solving.
• Evaluate partnership opportunities and develop recommendations that support marketing and business strategies.
• Lead partner outreach, relationship development, and partnership discussions to identify and advance strategic opportunities.
• Manage partnership pipelines, prioritize initiatives, and oversee execution from concept through post-program analysis.
• Develop and present business cases, project plans, and recommendations to senior management for leadership approval, considering brand impact and ROI.
• Develop partnership concepts aligned with business and intellectual property strategies, and oversee creative asset development and approvals with internal teams and partners.
• Collaborate with internal cross-functional teams to drive activation and brand awareness on Nintendo channels where appropriate.
• Coordinate internal and external stakeholders, facilitate meetings, and provide project updates to ensure alignment and follow-through.

Requirements

• Minimum 5 years of experience in agency or corporate marketing, business development, or related consumer marketing experience.
• Proven record of leading and resolving complex business negotiations with positive results.
• Proven record of coordinating efforts for successful fully-integrated national brand partnerships and consumer promotions (or similar brand marketing experience) with significant market/consumer impact.
• Effective communication skills: ability to ask probing questions, listen to learn, and adjust communication approach based on audience and situation.
• Critical thinker able to identify action items and interdependencies, with a strong creative mindset.
• Proven ability to understand promotional strategies and tactics to ensure feasibility of core ideas.
• Ability to manage details, competing priorities, and work both independently and in a cross-functional team dynamic.
• In-depth conceptual and practical knowledge in own job family and basic knowledge of related job families.
• Undergraduate degree in Marketing, Communications, Business Administration, or equivalent work experience.
• Legally eligible to work in the United States; visa sponsorship is not available for this role.

Skills

• Strong understanding of marketing best practices and consumer trends for major IP.
• Experience working in entertainment marketing (movies, music, theme parks, or similar areas) preferred.
• Previous experience reviewing assets to ensure they meet approval standards.

Pay

$108,450—$173,550 USD

Benefits

• Semi-annual discretionary performance bonus.
• Comprehensive benefits package including medical, dental, vision, and 401(k).
• Paid time off.

Schedule

This position is hybrid in Redmond, WA, requiring regular onsite work following the division’s schedule and guidelines. Not open to fully remote status at this time.