Sr Omnichannel Media Manager

Your Mission

We are looking for a Senior Omnichannel Media Manager to own and grow Banza's business, both online and in store, by driving consumer awareness, consideration, and conversion through a robust integrated media plan. You'll own the full-funnel media strategy, manage our agencies, develop the annual mix and budget, and use data to continuously optimize how we spend across paid search, social, display, retail media, and ecommerce.

What You'll Do

• Own the day-to-day management and growth of Banza's e-commerce channels, including eatbanza.com (DTC), Amazon, and other pure-play and retailer.com platforms
• Manage digital shelf health across retailers - content, imagery, ratings & reviews, search terms, and A+ content - to maximize conversion and findability
• Plan and execute retail media and paid search campaigns (Amazon Ads, Instacart, Criteo, etc.) in partnership with our media agency, tracking ROAS and iterating in-flight
• Lead promotional calendar planning for ecommerce channels, coordinating with Sales to align on pricing, timing, and inventory
• Serve as the ecommerce subject matter expert cross-functionally, bringing digital-shelf and DTC best practices into broader brand and innovation conversations
• Manage relationships with ecommerce and paid media agency and platform partners
• Lead inventory management, including product demand planning and monthly reconciliation
• Lead fulfillment and marketing kit logistics for all marketing sends (influencer, RDs, PR), product donations

Who You Are

• 5-8 years of experience in performance marketing, growth hacking, quantitative finance, or someone who has built their own e-commerce business, ideally within CPG or food & beverage
• Must have hands on experience managing Amazon (Vendor Central or Seller Central) and/or Shopify; demonstrated track record of driving growth
• Experience planning and executing full funnel paid media campaigns: You understand how to brief an agency, set expectations, and optimize performance
• Comfortable owning a budget and a P&L, and able to make the case for investment with data
• Analytical and detail-oriented — you love a dashboard, but you can also tell the story behind the numbers
• A proactive self-starter who can manage multiple workstreams and vendor relationships at once without a lot of oversight
• A strong cross-functional collaborator who can bring Sales, Brand, and Supply Chain along with a plan
• Passionate about what Banza's doing!

To Apply

Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter!