SR. MULTIMEDIA DESIGNER

Key Responsibilities

• Drive and maintain the Aurora Parts brand identity across all print, digital, video, and social touchpoints.
• Develop visual communication pieces including flyers, sell sheets, brochures, logos, iconography, email templates, web graphics, landing pages, signage, and more.
• Create and manage a visual and audio digital asset library for use across the organization.
• Lead layout and production of multi-page paper catalogs and product guides from concept through press-ready files.
• Design print advertising, trade show materials, packaging, and direct mail pieces.
• Manage print vendor relationships, review proofs, and troubleshoot production issues.
• Conceive, coordinate, shoot, direct, and edit video content including product showcases, testimonials, interviews, company events, social reels, and promotional pieces.
• Plan and execute photography sessions for products, events, and portraits; handle setup, staging, lighting, and post-production.
• Produce motion graphics, animated social content, and short-form video optimized for digital platforms.
• Create digital content for email campaigns, social media, website, and online advertising.
• Develop and update website graphics, microsite pages, and landing pages in collaboration with web and marketing teams.
• Produce social media content including static graphics, carousels, and short video that aligns with brand voice and platform best practices.
• Contribute to high-impact dealer and industry events: microsites, custom registration flows, digital and printed signage, day-of materials, and on-site execution.
• Support trade show planning with booth graphics, display materials, and promotional assets.
• Actively integrate AI design, video, and productivity tools to increase output quality and efficiency without sacrificing brand integrity.
• Provide creative direction and day-to-day guidance to a Graphic Designer, reviewing work for brand consistency, quality, and alignment with project objectives.
• Support the professional development of the Graphic Designer through constructive feedback, skill-building opportunities, and mentorship.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Arts, or equivalent professional experience.
• 5+ years of professional design experience in an in-house B2B environment.
• Expert proficiency in Adobe Creative Suite: InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, Audition and Acrobat.
• Demonstrated experience with print catalog layout and production, including print-ready file preparation and press coordination.
• Hands-on video production experience: pre-production planning, on-set direction, shooting, and post-production editing.
• Strong command of photography techniques including product, portrait, and event photography.
• Experience with motion graphics and video animation.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Working knowledge of email marketing platforms (e.g., HubSpot or equivalent).
• Demonstrated understanding of print processes, color management, and production workflows.
• Strong portfolio showcasing range across print, video, digital, and brand identity work.
• Excellent verbal and written communication skills; able to present and articulate creative concepts clearly.
• Strong project management skills with ability to handle multiple priorities in a fast-paced environment.
• Ability to work on-site at the Lebanon, IN office as needed; local or Greater Indianapolis area candidates strongly preferred.

Preferred Qualifications

• Experience with web prototyping tools such as Figma, Adobe XD, or Sketch.
• Familiarity with UX/UI principles and responsive design.
• Working knowledge of HTML/CSS or front-end web concepts.
• Experience with voiceover recording and audio editing.
• Knowledge of the trailer, trucking, or heavy-duty aftermarket parts industry.
• Experience with AI design and productivity tools (e.g., Adobe Firefly, Nano Banana, Stitch, or similar).