Sr. Mgr, CRM & Lifecycle Marketing

Position Summary

We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2. CRM and lifecycle marketing represent a meaningful growth opportunity in our business, and we are looking for a strategic, commercially-minded leader to own it.

Responsibilities and Essential Functions

• Lifecycle strategy & revenue ownership
• Own CRM and lifecycle marketing strategy across all five DTC brands, from welcome through winback
• Drive email and SMS revenue contribution growth that is predictable and sustainable
• Develop and maintain a portfolio-level lifecycle roadmap: onboarding, nurture, post-purchase, loyalty, and reactivation
• Own CRM KPIs including revenue contribution, engagement, list growth, conversion, and deliverability
• Apply a strong commercial lens to decision-making, focusing on contribution margin and payback, not just engagement
• Agency governance & execution oversight
• Lead the full-service CRM agency across strategy, briefing, QA, and performance management
• Define clear in-house vs. agency scopes of work and hold the agency accountable to outcomes
• Establish review cadences, performance benchmarks, and continuous improvement loops with agency partners
• Evaluate agency performance over time and make recommendations on partnership structure as the function matures
• Segmentation, personalization & automation
• Own segmentation strategy across behavioral, transactional, and predictive dimensions
• Drive personalization at scale through Klaviyo including dynamic content, recommendations, and triggered messaging
• Build and optimize lifecycle flows across key stages of the customer journey
• Partner closely with Analytics to leverage first-party data and improve targeting and LTV insights
• Campaign planning & cross-functional collaboration
• Own the CRM campaign calendar and ensure alignment with broader marketing and merchandising plans
• Partner with Growth Marketing to connect acquisition and retention strategies
• Collaborate with Creative to develop messaging that balances brand and performance
• Work with eCommerce teams to align list growth, landing pages, and post-click experience
• AI-enabled innovation
• Bring an AI-native approach to lifecycle marketing. Explore and apply AI-driven opportunities across personalization, segmentation, and optimization
• Stay current on emerging tools and capabilities within CRM and lifecycle marketing
• Contribute to a culture of curiosity and continuous improvement across the Growth team

Qualifications, Skills and Education

• Required Qualifications
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
• 8+ years of CRM, lifecycle, or retention marketing experience, preferably in DTC or eCommerce environments
• Deep experience with Klaviyo including flows, campaigns, segmentation, analytics, and deliverability
• Proven track record of driving measurable revenue growth through email and SMS programs
• Experience managing agency partners and holding them accountable to performance
• Strong commercial acumen including familiarity with LTV, cohort analysis, and contribution margin
• Ability to operate strategically while staying close enough to execution to guide and direct work effectively
• Strong cross-functional collaboration and communication skills
• Curiosity and comfort with AI tools and personalization strategies
• Preferred Qualifications
• Experience managing lifecycle marketing across a multi-brand DTC portfolio
• Familiarity with attribution modeling and its application to owned channel measurement
• Experience in home furnishings, lifestyle, or accessories categories
• Experience evolving a program from early-stage to scaled — building infrastructure, not just optimizing it

About Us

It all started in a small warehouse in California with just three employees, a fax machine and a bell that rang out every time a chair came down the conveyor belt. 30 years later, Exemplis continues to lead, innovate and disrupt an array of industries through its growing family of brands — including SitOnIt Seating, Timbuk2, X-Chair, Maverick, Mavix, Edloe Finch, and Albany Park.

From sustainable manufacturing to outreach programs and more, we strive to make a positive impact on everyone we serve. We make sure our people (and their communities) are at the core of our organization. To make a difference, we must be a champion of diversity, inclusion, service and social justice — above all else.