Sr. Marketing Tech Manager, Events, Sports, and Sponsorships

Key job responsibilities

• Tooling Strategy & Automation
• Create and own the technology tooling roadmap for the ESS organization, focusing on efficiency, scale, and evaluation of buy vs. build trade-offs with an AI-first approach.
• Optimize marketing technology tools based on ESS' needs including Airtable, Amazon S3, Asana, Workfront, Quick, SharePoint, Highspot, DAM/MAM, Box— building SOPs, managing access requests, configuring automations, and driving workflow optimization.
• Own continued tooling and workflow evaluations; develop and introduce new workflows to enhance team productivity.
• Forward Deployed Engineering & Embedded Solutions
• Serve as the technical bridge between ESS teams and centralized Marketing Technology partners, translating business needs into technical requirements and advocating for scalable, extensible solutions.
• Build bespoke internal tools, agents, and skills tailored to specific team workflows that would not otherwise be prioritized on a central roadmap (e.g., Airtable automations, QuickSight dashboards, custom integrations).
• Champion technical self-service by training non-technical team members on low-code platforms, AI assistants, and internal tooling.
• Security & Compliance
• Own and manage the end-to-end third-party Application Security (AppSec) review process for the ESS team, including ticket submissions, vendor relationships, compliance monitoring, security reviews, and close partnership with Marketing Security teams.
• Content & Data Operations
• Own documentation and knowledge graph strategy across ESS, with a focus on ensuring files and data are structured for seamless utilization by agentic tools and AI workflows.
• Drive site maintenance and content redesign for ESS Team SharePoint and Wiki pages.
• Yellow badge onboarding
• Continue streamlining and systemizing operational workflows, including identifying opportunities to collaborate with IT to reduce onboarding time and accelerate new team member ramp-up.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages