Sr. Manager, Business Planning , Events, Sports, and Sponsorships

About the role

We are seeking a highly strategic Senior Manager to join the Business Planning Team within the AWS Events, Sports, and Sponsorship (ESS) organization. This role serves as a trusted partner to senior leadership, executive-level stakeholder management, shared services partnership ownership, and organizational influence to ensure the team's highest priorities are delivered with precision and impact. The successful candidate will translate business priorities into actionable strategies, manage complex cross-functional initiatives, and ensure alignment across various teams both inside and outside of ESS. This role also serves as a critical pan-ESS overlay function—driving connective tissue across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops.

Responsibilities

• Strategic Support & Planning: Partner with the Head of Business Planning to define, communicate, and execute on organizational priorities and long-term strategy; track progress against key business goals and surface risks or opportunities to leadership; translate executive vision into actionable workstreams with clear milestones, owners, and timelines.
• Operations & Execution: Oversee day-to-day business operations and ensure efficient execution of cross-functional initiatives; identify operational gaps and implement scalable processes and measurement frameworks to improve team effectiveness; manage and drive cross-functional priorities, including agenda-setting support for leadership meetings and offsites; establish and maintain mechanisms for inspecting progress, escalating blockers, and driving accountability.
• Shared Services Partnership Management: Own and drive ESS partnerships with centralized shared service organizations, ensuring aligned roadmaps, prioritized intake, and measurable outcomes. This includes:
  • Data: Science & Engineering (D:SE): Ensure the highest-priority measurement projects are being worked on, provide business inputs for ROI modeling and calculations, review measurement frameworks for business context alignment, and drive increasing ROI pan-ESS.
  • Marketing Strategy & Operations (MS&O): Partner across Strategic Opportunities and Customer Segmentation (SOCS), Marketing Ops (MarOps), Marketing Insights and Reporting Analysis (MIRA), and Taxonomy; define pan-ESS needs, prioritize requests, build joint roadmaps, escalate risks, and continuously inspect mechanisms to ensure efficiency and bar-raising outputs.
  • Customer Research: Ensure our interlock with Customer Research is focused on the highest priority items that we want to track through surveys including brand health, CSATs, and co-identifying new research opportunities.
  • Define cohesive intake mechanisms, escalation paths, and inspection cadences for each shared service partnership; represent ESS interests in shared service prioritization forums, ensuring the right influence and alignment to deliver the highest outputs.
  • Within the broader AWS Marketing organization, shared service teams now function as centralized resources, requiring dedicated partnership owners to coordinate alignment, build joint roadmaps, and ensure ESS' needs are prioritized and resourced. This role is central to navigating and building out that operating model effectively.
• Cross-Functional Coordination & Pan-ESS Alignment: Serve as the pan-ESS overlay driving connective tissue across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops; act as a liaison between the ESS LT and internal stakeholders, ensuring clear communication and alignment; lead or support high-priority, cross-functional projects from inception to completion; facilitate decision-making by synthesizing complex information and presenting clear recommendations as it relates to portfolio planning, xMBRs, narrative writing; ensure consistency of strategy, messaging, and operational approaches across ESS sub-teams.

About the team

The ESS Business Planning team sits within AWS Events, Sports, and Sponsorship organization and serves as the strategic and operational backbone for the org. As ESS drives customer engagement through world-class events—from flagship properties like AWS re:Invent to regional Summits, and Sports Marketing activations through our portfolio of Sports and Entertainment partners—the Business Planning function ensures that strategic priorities are translated into execution, cross-functional partnerships deliver maximum impact, and the organization operates with efficiency and accountability.

Basic qualifications

• 9+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience using data and metrics to measure impact and determine improvements

Preferred qualifications

• Experience in a business-to-business (B2B) environment, high-tech products/services
• MBA

Pay

USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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