Sr Marketing Specialist, Strategy & Marketing Engine

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About the role

The Events & Experience Marketing team is seeking a Senior Marketing Specialist, Strategy & Marketing Engine to translate portfolio and business priorities into integrated marketing programs. These programs will grow priority audiences, deepen engagement, and deliver measurable business results across the Events & Experience Marketing portfolio.

Working within established portfolio strategies and priorities, this senior individual contributor will lead complex marketing initiatives from strategy through execution. The role requires modern marketing expertise, strong cross-functional leadership, and a data-driven approach to audience growth, sponsorship activation, and experience marketing.

The successful candidate will combine audience insight, integrated campaign development, creative problem-solving, AI-enabled marketing practices, and performance analytics to strengthen the impact of events, experiences, and engagement programs globally.

Responsibilities

• Develop and execute integrated marketing strategies for assigned events, experiences, and portfolio initiatives. Translate business objectives, audience priorities, and value propositions into clear plans that drive awareness, registration, attendance, and engagement.
• Lead audience development and engagement using segmentation, account and audience insights, customer journeys, and channel strategy to identify, attract, nurture, and convert priority audiences across the event lifecycle.
• Lead modern, multi-channel campaign execution by partnering across content, creative, digital, communications, field and regional marketing, Sales, and other teams. Deliver coordinated campaigns across email, web, social, paid, partner, and emerging channels using modern marketing technologies to improve speed, personalization, and performance.
• Drive cross-functional planning and alignment by independently leading complex workstreams, developing briefs and recommendations, managing timelines and dependencies, and influencing stakeholders to move work from strategy through execution.
• Lead assigned sponsorship, partner activation, and marketing enablement initiatives. Develop audience and activation plans, tools, playbooks, templates, and best practices to help teams and partners consistently execute high-quality, business-aligned marketing.
• Use data, performance insights, AI, and experimentation to improve results. Define campaign success measures, monitor performance, identify opportunities to optimize audience, creative, and channel strategies, and translate results into actionable recommendations for future programs.
• Embrace curiosity, passion, authenticity, and accountability as core values influencing all work.

Requirements

• Typically requires 8 years of experience in integrated marketing, demand generation, audience marketing, event or experience marketing, or a related field.
• Bachelor’s degree in Business, Marketing, Communications, or a related field. An equivalent combination of education, training, and experience may be considered.
• Demonstrated ability to operate as a high-performing modern marketer, combining strategic thinking, creativity, brand orientation, and analytical decision-making.
• Strong experience developing and executing integrated marketing campaigns across multiple channels and touchpoints to reach, engage, and activate priority audiences.
• Strong knowledge of marketing measurement and performance KPIs, with demonstrated ability to evaluate results, identify insights, and optimize campaigns based on data.
• Proficiency using AI-enabled tools in marketing and creative workflows. Demonstrated ability to apply AI responsibly to research, insights, ideation, content and creative development, personalization, campaign optimization, and productivity.
• Proven creative problem-solving ability, including challenging traditional approaches, testing new ideas, and identifying better ways to engage audiences and achieve desired outcomes.
• Demonstrated ability to independently execute marketing programs from concept through measurement, managing multiple projects while maintaining quality, consistency, and attention to detail.
• Strong cross-functional collaboration skills, with the ability to work effectively across event, content, digital, creative, and other marketing teams, as well as external partners, to translate strategy into coordinated execution.

Skills

• Challenge current thinking: Explores alternative ways to view and solve problems, leverages innovation tools and creative processes, and combines ideas in unique ways to generate and evaluate alternatives.
• Implement customer-focused practices: Uses understanding of customer needs and organizational customer service practices to set priorities, make decisions, and take actions that create customer satisfaction.
• Maintain focus: Identifies and emphasizes critical priorities to ensure time and energy are aligned with important organizational goals despite daily distractions.
• Initiate action: Takes action within set parameters to achieve improved results despite uncertainty; confronts difficult problems early.
• Build a compelling case: Clearly communicates the benefits of ideas for individuals, teams, and the organization, tailoring persuasion strategies to engage stakeholders.

Benefits

• Comprehensive medical, prescription, dental, and vision plans with multiple options, including:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account, including a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) free to employees and family members enrolled in the PPO plan, including a pharmacy. For those not local to HQ, prescriptions are shipped at no additional charge.
• Industry-leading 401k plan.
• Tuition Assistance Program and resources to support professional development.
• Generous time off, including vacation, paid holidays, and a U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave, and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

At SAS, it’s not about fitting into our culture—it’s about adding to it. We value an inclusive workforce that brings unique talents and reflects the diversity of our users and customers.