Sr. Marketing Specialist - Commercial Construction
Barton Malow is seeking a Senior Marketing Specialist to join our dynamic Marketing team in Nashville, Tennessee. This role supports work acquisition efforts by leading the development of credentials, qualifications, proposals, and other pursuit-related marketing deliverables. The position requires strong organizational skills, attention to detail, and the ability to balance multiple priorities in a fast-paced environment.
About the Role
Based in our Nashville office, this role involves collaborating with business development, preconstruction, project delivery, and marketing team members to plan, coordinate, and execute high-quality submissions. In addition to proposal leadership, you will play an active role in executing marketing strategies and initiatives, ensuring consistency in messaging and alignment with Barton Malow standards.
Responsibilities
- Develops and maintains resumes, boilerplate content, project descriptions, and imagery in the database(s), writing custom content as needed
- Collaborates with project delivery and other business partners to develop relevant marketing collateral for specific client pursuits (credentials, proposals, presentations, etc.)
- Continuously captures relevant content of our people and projects through jobsite visits, interviews, and photography/video
- Collaborates across the MarCom team on various initiatives, strategic planning items, and client-related creative requests; supports event planning, production, and execution
- Ensures all geographies and markets are well represented in internal and external communications, including but not limited to social media, website, intranet, and leadership updates
- Partners with internal stakeholders across departments and business units to support internal and external efforts, ensuring timely input, accurate content, and consistent messaging across all materials
Requirements
- Bachelor’s degree with 4+ years of marketing experience in the AEC industry
- Without a degree, 6+ years of relevant AEC experience
Skills
- Proficient in Adobe InDesign, Adobe Photoshop, Illustrator, etc. (a plus)
- Proficient in Microsoft Office Suite
- Proficient in document design and layout
- Proficient in RFQ/RFP response development and coordination
- Edit content to ensure quality, accuracy, readability, etc.
- Photography/videography skills are a plus
- Knowledge of content management systems
- Excellent time management and ability to handle multiple tasks at a time
- Detail-oriented and organized