Sr. Marketing Specialist - Brand Marketing

Qualifications

• Education: Bachelor’s degree in Business, Marketing, Digital Communications, Communications or related field
• Experience: Six years’ experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising
• Skills and Abilities: Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations; sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job; ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles; ability to lead meetings, conversations and present with authority; ability to work under pressure and balance many competing priorities; positive and supportive attitude and demeanor; ability to multi-task and work in an organized manner; ability to uphold confidential and sensitive information; proficient in spreadsheet, word-processing, and presentation software; has sound judgment and decision-making ability, with strong analytical and critical thinking skills; independently resolves conflict and understands when to escalate issues; proactively manages own professional development, including receiving, seeking out and acting on performance feedback; ability to engage and be open to ideas offered by others; works collaboratively and contributes to dialogue

Essential Functions

• People Essential Functions: Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives; leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager; leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
• Service Essential Functions: Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights; independently leads creative kickoffs; develops and manages recurring performance reports; manages relationships with vendors for campaigns, events, and initiatives; leads planning implementation, follow-up for sponsorship elements and events; proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging; leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
• Quality/Safety Essential Functions: Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager; contributes to development of key insights and initiatives annually; develops clear and concise communications, reports, and presentations with compelling data for leadership.
• Finance Essential Functions: Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors; develops campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned; submits invoices on time; tracks and adheres to budgets for assigned projects.
• Growth/Innovation Essential Functions: Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes; makes recommendations for improvement; proactively problem solves when challenges present themselves; partners with leadership to represent hospital/entity in hospital or system committees as needed.

Supplemental Requirements

• Work Attire: Business professional
• On Call*: No
• May Require Travel Within Houston Metropolitan Area: Yes
• May Require Travel Outside Houston Metropolitan Area: No

Company Profile

Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care clinics, emergency care and imaging centers; and outpatient facilities. Come lead with us!

Houston Methodist is an Equal Opportunity Employer.

Supplemental Information

• Patient Care Assistant: Location: Houston Methodist Baytown Hospital, Baytown, TX
  FLSA STATUS: Non-exempt
  Qualifications: Education: High School diploma or equivalent education (examples include: GED, verification of homeschool equivalency, partial or full completion of post-secondary education, etc.)
  Experience: Must complete one of the following: PCA externship, PCA internal internship, Six months of direct patient care experience, etc.
  Licenses and Certifications: None required
• Security Officer: Location: Houston Methodist West Hospital, Houston, TX
  FLSA STATUS: Non-exempt
  Qualifications: Education: High School diploma or equivalent education (examples include: GED, verification of homeschool equivalency, partial or full completion of post-secondary education, etc.)
  Criminal justice, security or related experience preferred
  Licenses and Certifications: Required Security Officer state license: Security Officer Non-Commissioned, submission of application within 14 days of hire
• Sr Surgical Technologist: Location: Houston Methodist Cypress Hospital, Cypress, TX
  FLSA STATUS: Non-exempt
  Qualifications: Education: High School diploma or equivalent education (examples include: GED, verification of homeschool equivalency, partial or full completion of post-secondary education, etc.)
  Successful completion of an accredited Surgical Technology program or military training equivalency
  Experience: Two years as a Surgical Technologist
  Licenses and Certifications: Required BLS certification