Sr. Marketing Specialist

About the role

This position is remote, but candidates located in the Minneapolis area are preferred due to business travel considerations and budget requirements. It is a role for an individual contributor who supports the planning, development, and execution of organizational Brand, Go-To-Market, and CRM marketing strategies and tactics aligned with key enterprise/department/program goals.

Responsibilities

• Works directly with premier field resources to support marketing development designed to grow and sustain successful practices.
• Provides assistance with developing client acquisition, service, and retention strategies; enables implementation of marketing plans, advertisements, and digital strategies; acts as liaison with creative, compliance, and other internal groups to provide superior experiences.
• Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results.
• Gathers field, member, and stakeholder feedback to ensure alignment and to optimize effectiveness.
• Continues to build marketing intelligence through external and internal data sources.
• Uses vertical marketing expertise/experience to contribute to larger marketing initiatives and projects.
• May be charged with leading cross-sub-teams and work streams and providing work direction in support of larger marketing initiatives.
• Leverages experience to drive development that aligns with key corporate strategies and initiatives.
• Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity, and new member growth.
• Plans and creates positioning of brand to select market segments through multiple communication channels.
• Continuously seeks ways to leverage technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM and event management strategies.
• Plans, creates, and/or produces content on social networking websites, interactive marketing-related media.
• Develops trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership engagement.

Requirements

• 5 – 7 years marketing or related experience
• College degree in marketing or related field; masters a plus but not required
• Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management
• Excellent communication skills and exceptional customer service mindset
• Demonstrates strong project management and collaboration skills
• Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches

Qualifications

• College degree in marketing or related field; masters a plus but not required
• Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management
• Excellent communication skills and exceptional customer service mindset
• Demonstrates strong project management and collaboration skills
• Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches

Skills

• Business acumen
• Collaboration/networking skills

Benefits

• Pay Transparency
• Medical, dental, and vision insurance
• Health savings account
• Flexible spending account
• 401k
• Pension
• Life and accidental death and dismemberment insurance
• Disability insurance
• Supplemental protection insurance
• 20 days of Paid Time Off each year
• Sick and Safe Time
• 10 paid company holidays
• Volunteer Time Off
• paid parental leave
• EAP
• well-being benefits