Sr Marketing Manager, Talent Marketing , Amazon Attraction, Influence, and Marketing

About the role

As a Senior Talent Marketing Manager, you will set and lead marketing strategy for a portfolio of Talent Acquisition priorities across the Americas. This role requires high-level business judgment, deep marketing expertise, and the ability to operate effectively in significant ambiguity. You will own your area end-to-end: identifying the right problems to solve, designing strategy, directing execution through internal partnerships, and demonstrating impact through data.

Key job responsibilities

• Define and own the talent marketing strategy for your assigned scope, working backwards from business hiring goals to build integrated, multi-channel plans
• Act as a senior marketing thought partner for TA and business leaders, influencing resource prioritization and identifying where marketing drives greatest business impact
• Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, Paid Marketing Services) — setting direction, maintaining quality, and driving performance
• Operate with a high degree of ambiguity: synthesize incomplete information, identify the right questions, and make sound strategic decisions when the path forward is unclear
• Analyze campaign and funnel performance at a strategic level; identify patterns, extract insights, and translate findings into actionable improvements
• Build scalable, repeatable marketing solutions — templates, frameworks, and processes — adoptable across the team or organization
• Manage complex stakeholder relationships across multiple levels of seniority, communicating strategy, trade-offs, and results with clarity and confidence
• Own a regular cadence of reporting on the performance of your owned space across weekly, monthly, and quarterly business reviews
• Mentor junior team members, contributing to team capability and culture, and participate in the team's hiring process

Required Skills

• Marketing with business acumen — connecting marketing decisions to business goals and communicating in terms of hiring impact
• Executive stakeholder management — influencing and aligning complex stakeholder landscapes at senior levels (Directors, VPs)
• Program management — leading multiple complex, cross-functional programs simultaneously in a fast-paced environment
• Strategic thinking in ambiguity — defining the problem, shaping the approach, and delivering results with incomplete information
• Integrated marketing strategy leadership — proven track record developing and leading end-to-end marketing strategies
• Data-driven decision making — strong analytical skills and comfort interpreting complex metrics to optimize performance
• Foundational channel knowledge — working understanding of organic and paid social, content marketing, and digital platforms with ability to develop strategy across channels

About the team

Amazon's Attraction, Influence, and Marketing (AIM) organization is where marketing innovation meets talent acquisition. We use data-driven insights, emerging social strategies, and integrated campaigns to build Amazon's employer brand at scale.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience communicating results to senior leadership
• Experience in developing and managing acquisition marketing or channel programs