Sr Manager Velo - Brand Marketing

About the role

REYNOLDS AMERICAN is seeking a Senior Manager Brand Marketing – VELO in Winston-Salem, NC. The ideal candidate will possess strong commercial acumen and passion for brand equity, working to ensure the brand ethos and commercial objectives are met.

Responsibilities

• Development and creation of commercial plans tailored to address the consumer missions (ANC Migration, Competitive Conquest, and Loyalty)
• Drive and deliver sustainable brand performance (Grow the consumer base, drive revenue, win share and maximize profit)
• Lead campaign architecture by defining audience, messaging (RTBs), and channel strategy
• Aid in the development and ongoing evolution of brand equity programs and creative platforms
• Manage, drive, execute and measure performance of new product launches (Business Cases, Performance tracking, and action plans)
• Support operational plan development to drive brand goals that resonate with brand’s Adult Nicotine Consumers (ANCs)
• Ensure corporate strategy and regulatory guidelines are managed and met across all marketing initiatives
• Support in the development of the long-term product portfolio pipeline
• Lead the delivery of consumer research to address brand needs and enables decision making
• Lead state and customer-level analyses and translate insights into executable commercial plans
• Collaborate and inspire team members to achieve the brand objectives/KPIs
• Collaborate with a broad, cross-functional team: Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, RS&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs
• Serve as a brand steward across the cross functional teams
• Gain support for new ideas, strategy shifts and lead change throughout the organization where/when appropriate

Requirements

• Bachelor’s Degree required
• 5 + years relevant corporate marketing experience in CPG
• Prior brand marketing experience in CPG category
• Understanding of pricing dynamics in CPG categories
• Strong analytical capabilities and commercial acumen
• Excellent project management skills
• Ability to write clear briefs to commercialization
• Demonstrated leadership and ambition in driving success of impactful corporate goals
• Ability to deal with ambiguity while progressing to achieve key milestones
• Functional Area expertise and working understanding of the marketing process
• Excellent communication, problem-solving & influencing skills, including personal presentation, emails and building presentations

Qualifications

We are looking for candidates who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

Skills

• Strategic thinker
• Strong project management skills
• Excellent communication and problem-solving abilities
• Ability to manage multiple priorities and deadlines
• Experience with consumer insights and market research
• Knowledge of adult nicotine consumers and their behaviors
• Ability to collaborate with cross-functional teams
• Strong analytical and commercial acumen

Benefits

See what is possible for you at REYNOLDS AMERICAN. Our comprehensive benefits package includes:

• 401(k) plan with company match
• Comprehensive health and welfare benefits
• Flexible spending accounts
• Employee assistance program
• Company-paid life and accidental death/disability insurance
• Tuition reimbursement and student loan support
• Charitable giving matching grants
• Health-care concierge service
• Volunteer service opportunities
• Continuous training opportunities
• On-site health centers and fitness centers
• Vehicle and phone allowances
• Paid leave including sick and personal time, vacation, holidays, parental leave, and more

Pay

Details about pay are not specified in the job posting.

Schedule

Details about the schedule are not specified in the job posting.

Additional Information

REYNOLDS AMERICAN is a member of the BRITISH AMERICAN TOBACCO GROUP. We are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.