Sr. Manager, Sportsbook Promotions

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

About the role

The Opportunity This role will lead the planning, design, and execution of sportsbook promotional campaigns across the BetMGM platform. You’ll own the end-to-end campaign lifecycle from promotional calendar planning and offer development through go-to-market coordination and operational execution, and post-launch review to ensure every promotion reaches the right customer, through the right channel, at the right time. The role also owns BetMGM’s free-to-play strategy and execution, overseeing the planning and delivery of contests, Pick 'Em games, and customer engagement initiatives that drive acquisition, retention, and sportsbook participation. You’ll manage the day-to-day promotional budget across Acquisition & Retention activities in the United States & Canada, working closely with Marketing, Trading, CRM, VIP, Product, Compliance, and Operations teams to deliver a seamless customer experience. This role will also lead and develop a team responsible for campaign planning, promotional execution, and free-to-play operations, ensuring initiatives are delivered efficiently, accurately, and at scale. This role partners closely with the Sr. Commercial Manager, Sportsbook, who owns performance measurement, investment strategy, and commercial KPI governance.

Responsibilities

• Own the sportsbook promotional calendar, ensuring alignment to the sporting calendar, key tentpole events (NFL, CFB, NBA, MLB, NHL, World Cup, etc.), and business priorities.
• Develop, refine, and execute promotional offer mechanics (Bet & Get, No Sweat Bets, Free Bets, Deposit Matches, Odds Boosts, etc.) in collaboration with Trading and Commercial teams.
• Ensure operational excellence across the full campaign lifecycle — from briefing and build through QA, launch, and post-campaign wrap.
• Lead go-to-market planning for major initiatives including new state launches, sports marketing plans, and retail/digital activations; coordinate with Brand, Product, Content, CRM, VIP, Compliance, and Operations teams.
• Partner with CRM and VIP teams to ensure promotional offers are appropriately targeted and personalized across customer segments and lifecycle stages.
• Champion the customer experience across all promotional touchpoints, ensuring offers are clear, compelling, and easy to redeem.
• Manage the operational promotional budget across Acquisition & Retention verticals, pacing spend across all US states and Canada in alignment with approved commercial investment plans.
• Monitor competitor promotional activity and market trends to inform future promotional planning and identify opportunities for differentiation.
• Liaise with MGM Resorts International and Entain Group on cross-company promotional initiatives, improvements, and campaigns.
• Ensure promotional campaigns are delivered on time, on budget, and to a high standard of quality while supporting broader business objectives.
• Execute A/B tests and promotional experiments as defined by the testing roadmap (owned by the Sr. Commercial Manager, Sportsbook), ensuring clean execution and accurate data capture.
• Lead, develop, and coach a team responsible for sportsbook campaign planning, promotional execution, and free-to-play strategy. Establish priorities, provide ongoing performance feedback, and ensure