Sr. Manager, Social Media, Firehouse Subs, US&C

About the role

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. The Social Media Sr. Manager will be an integral part of the Brand Communications team reporting directly to the Sr. Director, Brand and Media and working closely with all Marketing and PR teams: Media, Analytics and Digital, as well as creative agencies. This role will manage a content creator and our creative agency, enforcing the brand across multiple social channels such as TikTok, Instagram, Meta, X, Threads, etc. Creative skills and a measurement mindset will work together to recommend well-crafted, cohesive content that preserves the brand tone of voice while respecting each channel’s touchpoint nature. The person in this role will oversee social campaigns, produce content, manage the influencer workstream, review analytics, and communicate with key stakeholders. RBI follows a 5-day, in-office work schedule to support collaboration; successful candidates will be expected to work onsite 5 days per week.

Responsibilities

• Oversee Firehouse Subs’ interactions on social media platforms and content strategies.
• Manage, protect, and champion the brand voice across multiple social media channels, including but not limited to TikTok, Instagram, Meta, X, Threads, etc.
• Build and manage the Influencer Strategy and Execution, collaborating with digital creators to boost product launches.
• Identify opportunities to grow the audience and improve brand awareness.
• Analyze engagement data, identify trends in consumer interactions, and plan digital campaigns to build social community.
• Create and maintain brand standards in collaboration with agencies and other members of the Brand team to ensure the social media workstream is an integrated piece of 360 Communication plans.
• Collaborate with agency and internal teams to ensure high-quality deliverables.
• Serve as subject-matter expert, advisor, and brand liaison for branded items.
• Monitor the competitive landscape, keep up with the latest trends and pop culture, review industry benchmarks on social media, and consistently share findings with the team while providing recommendations as needed.
• Ensure work is consistently aligned with established strategies and branding.
• Provide support to stakeholders by demonstrating marketing leadership, promoting collaboration, fostering a team environment, and promoting the best-in-class guest journey.

Skills

• Bachelor’s degree
• 5–7+ years of in-house or agency social media/brand experience (or relevant work experience)
• Demonstrated knowledge of global branding and marketing principles
• Excellent verbal and written communication skills
• Proven robust project management skills and cross-functional leadership
• Knowledge of analytics tools and/or dashboards such as Sprinklr, Brandwatch, CreatorIQ, Sprout Social, etc.
• Strong conceptual abilities and ability to originate solutions on-time and on-budget
• Craft-oriented with a business background
• Ability to work both independently and collaboratively in team environments

Benefits

• Comprehensive global paid parental leave program that supports employees as they expand their families
• Free telemedicine and mental wellness support