Sr. Manager, Social & Community Management

About the role

The Senior Manager, Social & Community Management leads CVS Pharmacy's organic social presence, community engagement strategy, and platform-native content execution across YouTube, Reddit, Threads, and emerging community-driven platforms. This role builds brand credibility, trust, and customer engagement by participating authentically in relevant conversations, creating meaningful community experiences, and leveraging consumer insights to inform enterprise decision-making.

Responsibilities

• Lead organic content, community engagement, and channel operations across YouTube, Reddit, Threads, and emerging platforms.
• Develop platform-native content strategies in partnership with Editorial, Creative, Influencer, SEO, Paid Social, and Paid Search teams.
• Drive YouTube growth through integrated organic, search, creator, and paid amplification strategies.
• Leverage social listening and community insights to identify trends, optimize content, and manage reputational risks.
• Establish community governance, reporting, and performance measurement frameworks.
• Deliver actionable insights and recommendations to cross-functional stakeholders.
• Build and develop Community Managers while managing agency and vendor partners.
• Evaluate emerging platforms and lead innovation initiatives that drive audience growth and engagement.

Requirements

• 8-10 years of experience in social media, community management, content strategy, digital engagement, or related fields.
• Deep expertise in YouTube, Reddit, and community-based social platforms, including content execution, audience engagement, moderation, and analytics.
• Strong understanding of social listening, audience intelligence, sentiment analysis, and community insights.
• Proven ability to operate strategically while also managing day-to-day execution.
• Excellent written communication skills with demonstrated ability to navigate sensitive issues, misinformation, and reputational risk.
• Experience leading cross-functional initiatives and influencing stakeholders across multiple teams.
• Experience managing agencies, vendors, and external partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.

Skills

• Strategic vision
• Deep expertise in social media
• Content marketing
• Community engagement
• Performance marketing
• Business acumen

Benefits

Pay Range: $82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.
This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Great Benefits For Great People
Our full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.