Sr. Manager SEO - Observability
About the role
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Responsibilities
- Own the execution of on-page, technical, LLM, and off-page SEO programs across your scope. Manage priorities, timelines, and quality of output across the team.
- Develop and maintain keyword strategies and content briefs. Collaborate with content writers and editors to produce SEO-optimized assets that build topical authority.
- Own the strategy for all languages and regions for the Monitoring and Observability business unit.
- Track and report on organic traffic, rankings, and conversions. Surface insights and recommendations to the Head of SEO and cross-functional stakeholders.
- Work closely with content, product, and paid media teams to align SEO efforts with broader marketing initiatives and seasonal campaigns.
- Work closely with internal teams, including content, web dev, creative, and analytics, to align SEO efforts with broader marketing initiatives.
- Structure campaigns to target high-intent keywords for MOFU and BOFU stages while leveraging SEO-driven terms for TOFU audiences.
- Work with CRO teams to test and improve UX experiences for users and crawlers.
- Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI.
Requirements
5+ years of SEO experience, preferably within a B2B SaaS environment, with a proven track record of SEO strategy creation and results.
Expertise in Ahrefs, SEMRush, BrightEdge, Screaming Frog, and advanced analytics tools like Tableau, Adobe Analytics, and Google Analytics 4.
A strong understanding of funnel-based campaign structures and audience segmentation.
Qualifications
The ability to distill complex data into actionable steps for improvement and performance tracking.
Data reporting and forecasting.
Familiarity working within headless CMS platforms.
Skills
- The ability to distill complex data into actionable steps for improvement and performance tracking.
- Data reporting and forecasting.
- Familiarity working within headless CMS platforms.
Benefits
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
Pay
N/A
Schedule
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