Sr Manager of SEO

About the role

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationships, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.

Job Description

The Senior Manager of SEO will serve as a strategic right hand to the Director of SEO. This role will own department-level initiatives, lead cross-functional projects, and acts as a key decision-maker in evolving our SEO approach across our portfolio of clients. The Senior Manager of SEO has deep SEO knowledge, proven leadership experience, and the strategic acumen to drive meaningful performance gains across the organization. The Senior Manager of SEO will be responsible for assisting in overseeing all account work, personnel, and client communication related to the SEO team.

Essential Functions

• Partner with the Director of SEO on department-level planning, OKRs, and roadmap execution.
• Lead high-impact initiatives such as automation, AI integration, workstream development, efficiency improvements, and new service rollouts.
• Identify and lead process adjustments and needs for the SEO Department.
• Analyze organic traffic and SEO trends and develop forward-thinking SEO strategies across content, technical, and deliverables in SEO.
• Serve as a mentor and escalation point for SEO department Managers, Consultants, and Specialists.
• Address and resolve client challenges, including de-escalating issues
• Lead playbook and upskill development for the SEO department.
• Help evaluate team and department performance to make recommendations on improvements and opportunities for growth.
• Represent the company as a subject matter expert at industry conferences and OEM meetings, contributing thought leadership and strategic insights.
• Act as a liaison between cross-functional teams, including Development, Product, Design, Digital Advertising, and more.
• Oversee a team of SEO Consultants and accounts.
• Manage Interviews and New Hire Onboarding

Required Skills/Experience

• Bachelor’s Degree or equivalent industry-specific experience
• Minimum of 6 years SEO experience
• 10 years management experience
• Excellent attention to detail, especially with communication (written and verbal)
• Experience with SEO/Site auditing tools (Screaming Frog)
• Excellent content writing and editing ability
• Proficient in Microsoft Tool Suite (Excel and Word)
• Proficient in Google Analytics and data analysis
• Advanced experience in Local SEO

Preferred Skills/Experience

• Advanced HTML and CSS knowledge
• Experience in the automotive field
• PR and outreach experience
• Experience managing processes for a large team of SEO Consultants

Benefits and Perks

• Medical, dental and vision insurance
• Company matched 401K plan
• Flexible PTO + Sick Leave
• 6 weeks paid Parental Leave
• 8 Paid National Holidays
• Company-paid basic Life Insurance
• Voluntary supplemental Life Insurance
• Voluntary long-term/short-term disability insurance
• Voluntary Pet Insurance
• Optional Healthcare/Dependent Care FSA Account

Pay Range

$77,500 - $114,900 USD per year (Remote (United States))