Sr. SEO Manager
Robert Half · Dallas, TX · Yesterday
On-siteMarketingTemporary
Location: Dallas, TX 75244 (Hybrid Schedule)
Duration: 3‑Month Contract (40 hours/week) with potential for permanent conversion. No C2C or sponsorship opportunities available.
Responsibilities
- Own hands‑on SEO strategy and execution across 40+ localized websites, managing optimizations, deliverables, and performance initiatives.
- Conduct comprehensive technical SEO audits and implement improvements related to site architecture, Core Web Vitals, schema markup, indexing, crawlability, and site health.
- Develop and execute content, keyword, local SEO, and entity optimization strategies aligned with user intent and business objectives.
- Increase visibility across traditional search engines and emerging AI discovery platforms through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) best practices.
- Analyze performance data and translate insights into actionable recommendations that improve rankings, traffic, and conversions.
- Collaborate with clients and cross‑functional teams to communicate strategy, prioritize initiatives, and drive execution.
Must‑Haves
- Hands‑on SEO expertise with deep experience leading technical SEO, on‑page optimization, content strategy, local SEO, and organic growth initiatives.
- Knowledge of SEO, AEO, and GEO, including structured data, entity optimization, answer‑focused content, AI overviews, and emerging AI search best practices.
- Client‑facing and independent execution skills: clear communication of recommendations and performance insights while managing multiple priorities with minimal oversight in an agency environment.
Preferred Experience
- Experience managing SEO strategies for multiple clients simultaneously.
- Background working within a digital marketing agency environment.
- Experience supporting multi‑location businesses and localized SEO initiatives.
- Familiarity with AI‑driven search trends and evolving search discovery channels.
- Proven track record of improving organic visibility, traffic, and lead generation.
Skills & Tools
- Technical SEO, On‑Page SEO, Local SEO, Content Strategy, Keyword Research
- AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
- Structured Data and Schema Markup
- Core Web Vitals and Technical Site Auditing
- Google Analytics 4 (GA4), Google Search Console, Google Business Profile
- SEO platforms such as Semrush, Ahrefs, Screaming Frog, BrightLocal, or similar tools
- Strong reporting, analytical, and presentation skills
- Proficiency in Microsoft Office Suite