Sr. Manager, Sales Enablement
Vision and Objectives
Lead Set the vision and priorities for Sales Enablement in support of commercial strategy and growth.
Build and develop a high-performing team that strengthens seller capability and execution.
Partner across Sales, Marketing, Equipment, Technology, Supply Chain, and Finance to align enablement with business and customer needs.
Develop business cases for change and investment by assessing opportunity, risk, and value.
Strategy and Execution
Design and lead scalable enablement programs that improve seller productivity, consistency, and effectiveness.
Translate business priorities into enablement plans that support profitable growth and strong customer outcomes.
Build and improve onboarding, learning pathways, and capability programs that help sellers ramp faster.
Establish practical coaching tools and routines that help sales managers reinforce key behaviors in the field.
Core Enablement Areas
- Proposals & Storytelling - Develop compelling proposals and sales stories that improve win rates.
- Seller Training - Build seller capabilities that strengthen execution, sharpen positioning, and improve performance.
- Seller Operations - Streamline processes and tools to increase efficiency, consistency, and seller productivity.
- Seller Communications - Deliver clear, prioritized messaging that helps sellers focus, align, and act.
- Customer & Seller Experience - Drive consistent interactions that strengthen relationships and business results.
- Content Governance - Own the structure, quality, and effectiveness of content, tools, playbooks, and resources.
- Seller Insight - Create feedback loops with sellers to identify gaps, improve tools, and sharpen messaging.
Operational Excellence
Drive enablement processes to increase speed, simplicity, and scalability.
Define KPIs to measure impact, including win rates, ramp time, productivity, and customer outcomes.
Track adoption and effectiveness of programs, tools, and content; refine or retire what is not creating value.