Sr Manager, Sales Enablement

We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

About the role

The Sr. Manager of Sales Enablement is responsible for developing and delivering a comprehensive enablement strategy that drives sales effectiveness, productivity, and growth across the School Division. This leader will partner closely with Sales, Marketing, Product, Customer Success, and Revenue Operations to equip customer-facing teams with the knowledge, tools, content, training, and processes needed to achieve revenue goals and deliver exceptional customer experiences. The role includes managing and developing a small team, ensuring alignment, strong execution, and continuous growth. This role will report to the Senior Director of Enablement of School and Higher Education.

Responsibilities

• Sales Enablement Strategy
  • Develop and implement a multi-year sales enablement strategy aligned with School Division growth objectives.
  • Establish enablement priorities, success metrics, and performance benchmarks.
  • Partner with senior sales leadership to identify capability gaps and drive performance improvement initiatives.
  • Serve as a strategic advisor to sales leaders on talent development, productivity, and readiness.
• Onboarding and Training
  • Design and lead a scalable onboarding program for new sales hires, managers, and customer-facing teams.
  • Develop role-based learning paths that accelerate time-to-productivity.
  • Create and deliver ongoing training programs focused on sales skills, industry trends, competitive intelligence, product knowledge, and customer engagement.
  • Measure training effectiveness and continuously optimize learning experiences.
• Content and Messaging Enablement
  • Collaborate with Marketing and Product Marketing to ensure sellers have access to current, relevant, and effective sales content.
  • Translate product launches, market insights, and critical initiatives into actionable sales training and tools.
  • Drive consistency in messaging, value propositions, and customer conversations across the organization.
• Sales Process and Methodology
  • Support adoption and reinforcement of sales methodologies and guidelines.
  • Partner with Revenue Operations to improve sales processes, workflows, and technology utilization.
  • Develop playbooks, conversation guides, discovery frameworks, and deal support resources.
  • Ensure sellers successfully use CRM and enablement platforms.
• Leadership Development and Coaching
  • Build coaching programs that strengthen frontline manager effectiveness.
  • Equip sales leaders with tools and frameworks to improve performance management and coaching consistency.
  • Cultivate a culture of continuous learning, accountability, and professional growth.
• Product and Market Readiness
  • Lead readiness efforts for new product launches, pricing changes, and pivotal initiatives.
  • Ensure sales teams understand customer challenges, market dynamics, competitive positioning, and product values.

Requirements

• Bachelor's degree in Business, Education, Marketing, Communications, or related field.
• 8+ years of experience in sales enablement, sales leadership, learning and development, or revenue effectiveness roles.
• Proven success building and scaling enablement programs that improve sales performance.
• Strong understanding of consultative and solution-based selling methodologies.
• Experience working with CRM systems, sales enablement platforms, and learning management systems.
• Excellent communication, presentation, facilitation, and stakeholder management skills.

Preferred Qualifications

• Experience with instructional composition or adult learning principles.
• Experience with sales support platforms and CRM systems.
• Ability to influence and lead cross-functional teams in a matrixed environment.

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Pay

The full base pay range for this position is $101,900.00 - $132,450.00 USD. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is 20% Annual.