Sr. Manager, Retail Sales – Large Store West

Job Purpose

The Sr. Manager, Retail Sales – Large Store West position will play a vital role in driving sales growth with Regional Customers and Distributors, acting as the Fairlife SME (subject matter expert) with our partners.

Responsibilities

• Manage all aspects of sales & execution to deliver KPI's and align to corporate goals
• Build and maintain strong relationships with key clients, distributors and retail partners
• Identify new business opportunities to expand sales and market share
• Conduct market research and analysis through reporting tools and store visits to stay informed on trends in industry, assigned market vs ROM/national, or customer
• Store visits to review execution with all partners internal and external, including but not limited to bottlers, NAOU, and Acosta
• Organize planning/review meetings with key stakeholders and our distributor partners
• Partner with commercial teams to bring programs into the market
• Prepare for and conduct sales calls with assigned Key Accounts
• Ensure local/national chain programming is being adhered to at store level (pricing, positioning)
• Identify distribution voids and develop a gap closing plan
• Complete any paperwork/spreadsheets that may be necessary including trackers, market surveys, etc.
• Deliver regular quantitative and qualitative analysis and feedback to XF partners on program results
• Expected to be in market on a regular basis, covering entire geography of assigned area with a total portfolio lens while in market
• Manages key account sales budget (both trade and marketing) within assigned territory, adjusting for needs within each brand, while maintaining fiscal responsibility

Skills & Qualifications Required

• Bachelor's degree in business administration, sales and marketing or related field/MBA
• Prior Key Account Management sales experience is a must (5 years, preferably with food or beverage products)
• Local market knowledge (geography, key contacts, etc.)
• Demonstrated ability to manage multiple priorities
• Excellent written and oral communication skills
• Ability to drive a results driven team of sales professionals to quota attainment
• Financial and business acumen required to include overall budget management

How Fairlife Nourishes You

• Comprehensive medical, dental, and vision coverage, effective day one!
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
• Paid Time Off to recharge and support work-life balance
• Paid parental leave & adoption assistance (up to $10,000)
• Parental support & family care benefits, including childcare resources and lactation support
• 401(k) to support retirement planning with up to 9% in employer match
• Wellness reimbursement (up to $500 for qualified wellbeing expenses)
• Employee Assistance Program (EAP) for emotional wellbeing and work-life support
• Company-paid life insurance and short-term disability
• Employer HSA funding (for HDHP participants)
• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month)
• Learning & development programs to unlock your full potential
• Rewards & recognition, matching gifts, free product, and Business Resource Groups
• fairlife's nour!sh program is designed to meet you where you are — supporting your individual wellbeing journey while enabling you to do your best work every day

Position Location

Western U.S. Territory

Reports To

Director of Large Store Sales, West Region

Travel Requirements

50-75%

EEO Statement

At fairlife, we are committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by law. We do not discriminate on the basis of any characteristic protected by law in our hiring or employment practices.