Sr. Manager, Residential Direct Sales

What You'll Do

• Develop and execute growth strategy for the residential direct sales channel — setting targets, improving conversion, and evolving the model to reduce customer acquisition cost
• Own the residential incentives program — design structure, eligibility, payout mechanics, and performance tracking to support competitive customer offers
• Lead through subordinate managers; accountable for team structure, performance, staffing, and costs across the Energy Advisor sales org (~50–60 staff)
• Partner with Business Development and Finance to develop new customer offers and evaluate offer economics
• Partner with upstream Marketing on demand generation, consumer awareness, and campaign strategy to drive qualified leads into the direct channel
• Align with downstream Operations to match sales commitments to installation capacity and ensure a seamless customer experience
• Manage the sales cost center — holding the team accountable to CAC, sales budgets, and incentive spend against conversion and volume targets

What You'll Bring

• 10+ years in residential energy, direct sales, or related growth roles
• Deep knowledge of the residential solar and storage industry — utility rate structures, local and federal incentives, and consumer energy behavior
• Proven track record leading sales teams through managers — setting strategy, building accountability structures, and delivering results at scale
• Experience owning or building incentive programs — structure, economics, eligibility, and performance measurement
• Experience partnering cross-functionally with Finance, Business Development, and Marketing to develop customer offers and drive channel economics
• Strong analytical and data-driven decision-making skills — comfortable with CAC, conversion metrics, and cost center management

Benefits

Compensation and Benefits
Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program, Tesla