Sr. Manager, Product Marketing (Laundry)

About the Role

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions, and network systems. For more than four decades, Samsung has driven innovation, economic growth, and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services, and AI technology, we’re creating smarter, sustainable, and more connected experiences that empower people to live better.

Responsibilities

• Defines and drives the execution of the marketing plan for Samsung’s laundry segment to meet P&L goals and KPIs.
• Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising.
• Owns P&L by leveraging the financial target planning (TP) process to set and monitor monthly customer sales targets, allocate promotional spending, and drive inventory forecast accuracy.
• Optimizes sales forecasts by closely monitoring and analyzing category market performance, sales feedback, and reseller inventory (sell-in/sell-out ratio) to resolve business challenges.
• Manages inventory in collaboration with product supply to optimize sales while minimizing on-hand quantities.
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs, and pricing, including pitch presentations to retailers and buying groups.
• Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising, and pricing strategies.
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning/pricing, product launch, inventory management, product retirement).
• Works proactively with HQ to identify new model capabilities and release dates to ensure timely development of promotional material and inventory clearance strategies.
• Collaborates with the demand generation group to create Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training.
• Communicates local customer and consumer behaviors and preferences to HQ to influence current and new product features.
• Transitions from a support role to a decision-making and people-management role as a surrogate Director when necessary.
• Manages and develops product marketing talent to ensure high-caliber product marketing teams.
• Works with senior leadership and maintains consistent relationships with Business Managers.
• Collaborates with Samsung’s PR and event leads to support product promotion events (e.g., trade shows, media events).

Qualifications

• Bachelor’s degree (B.A. or B.S.). MBA preferred.
• 10 or more years of experience in brand and/or product management, with some experience managing the P&L.
• Consumer/shopper-first mindset when designing product and go-to-market strategies, consistently applying consumer learnings to decision-making.
• Confident communicator with the ability to influence both internal and external stakeholders, including executives.
• Strong analytical capability, with experience estimating promotional sales lifts, sales forecasts, and sales opportunities for new product launches.
• Experience managing retail markets across multiple channels.
• Strong team and cross-functional collaborator, able to adjust between leadership and partnership roles as needed.
• Experience creating and presenting compelling presentations to Samsung and customer executives.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including:

• Medical, Dental, and Vision insurance.
• Life Insurance.
• 401(k) retirement plan.
• Employee Purchase Program.
• Tuition Assistance (after 12 months).
• Paid Time Off.
• Student Loan Program (after 12 months).
• Wellness Incentives.
• MBO bonus compensation, based on company, division, and individual performance.

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