Sr. Manager, Portfolio Marketing

Key Responsibilities

• Lead the annual brand and portfolio planning process, aligning consumer, customer, and category insights into clear growth strategies.
• Drive strategic prioritization across brands to optimize investment, innovation, and communication.
• Partner with Category Strategy & Insights to identify whitespace opportunities and shape portfolio architecture.
• Collaborate with RGM and Sales to translate brand strategy into winning DSMP (Distribution, Shelving, Merchandising, Pricing) and promotional plans.
• Guide innovation and renovation initiatives, ensuring pipeline projects strengthen brand equity and deliver profitable growth.
• Develop and oversee marketing toolkits, packaging, and sell-in materials that align with retailer and consumer needs.
• Manage external agency partners to deliver integrated marketing campaigns that build awareness and conversion.
• Analyze brand health, category dynamics, and competitive performance to inform actionable recommendations.
• Partner with the Communications and Digital teams to amplify brand presence across owned, earned, and paid channels.
• Champion sustainability and purpose-driven storytelling in alignment with Bonduelle’s B Corp values.
• Mentor junior marketing talent and support cross-functional training on portfolio principles

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 8+ years of progressive experience in brand or portfolio marketing within CPG or food industry.
• Proven success managing multi-brand portfolios and cross-functional go-to-market planning.
• Strong analytical skills with experience in syndicated data (IRI/Nielsen, Numerator, etc.).
• Demonstrated ability to lead brand planning, innovation, and activation from strategy through execution.
• Exceptional collaboration, influencing, and presentation skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and balance strategic and tactical priorities.