Sr. Manager, Performance Marketing & Digital Growth

About the role

The Senior Manager, Channel Strategy & Performance Marketing will lead the strategy, performance, and optimization of Zymo Research's most important digital growth channels. This includes paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths.

Responsibilities

• Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media.
• Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization.
• Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams.
• Improve Zymo’s visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content.
• Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey.
• Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel.
• Own channel-level reporting and translate performance data into clear recommendations.
• Diagnose what is working, what is underperforming, why it is happening, and what should change.
• Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs.
• Ensure marketing performance data is reliable, actionable, and connected to business outcomes.
• Manage and develop one direct report initially.
• Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals.
• Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs.

Qualifications

• 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution.
• Deep hands-on Google Ads, including search campaign architecture, keyword strategy, bidding, conversion tracking, quality score, and optimization.
• Proven ability to set paid search and digital performance strategy, including budget allocation, channel mix, testing plans, and performance recommendations.
• Experience managing paid media budgets with accountability for ROI, CPA, CPL, ROAS, pipeline contribution, revenue impact, or similar business metrics.
• Strong analytical judgment with the ability to diagnose performance issues across targeting, keywords, creative, landing pages, tracking, messaging, offers, funnel quality, and market fit.
• Experience using dashboards, campaign reports, analytics platforms, and marketing performance data to generate strategic recommendations.
• Clear communication skills with the ability to translate data into actionable guidance for leadership and cross-functional teams.
• 2+ years of experience managing or directing at least one direct report, contractor, agency, or channel specialist.

Preferred Qualifications

• B2B marketing experience, especially in technical, scientific, healthcare, biotech, life science, SaaS, or complex product environments.
• Familiarity with GA4, Google Tag Manager, UTM governance, CRM tracking, pixel management, attribution, and broader marketing measurement infrastructure.
• Experience with LinkedIn Ads, YouTube, display, retargeting, third-party media partners, and paid social strategy.
• Familiarity with AEO, AI search visibility, answer engine optimization, and landing page conversion optimization.