Sr. Manager, Performance Marketing

At Zapier, we build and use automation every day to make work more efficient, creative, and human. We encourage the responsible and transparent use of AI tools during the hiring process.

About the role

We're looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing (ABM) strategy and manage our paid advertising programs across both self-serve and enterprise motions. This role sits at the intersection of marketing, sales, and customer success, building personalized, AI-powered programs to engage and convert our largest target accounts while owning the paid media budget, agency relationships, and testing cadence that drive our broader pipeline.

You will manage a small team, along with contractor and agency partners, with the potential to scale and take on additional teams. You'll use AI and automation daily to accelerate experimentation and make data-driven decisions at speed.

Responsibilities

• Define and own the ABM strategy for enterprise targets, including account segmentation, journey mapping, campaign plans, and paid ads strategy.
• Design and lead the team structure and operating model for ABM and paid media, including how sub-teams, contractors, and agencies collaborate, and evolve it as the organization grows.
• Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
• Set the strategy and success metrics for ABM and paid media, then enable the team to make day-to-day campaign, budget, and channel decisions to hit them.
• Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy.
• Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals.
• Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives.
• Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners.
• Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity).
• Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale.
• Scale repeatable ABM processes and share best practices across the marketing organization.

Requirements

• 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field.
• Comfort working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans.
• Experience executing multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) with a focus on measurable outcomes.
• Understanding of account-level metrics (engagement, pipeline, conversion) and the ability to iterate campaigns based on data.
• Hands-on experience managing large-scale paid advertising budgets and agency relationships across self-serve and enterprise motions (paid search, paid social, etc.).
• An AI-forward mindset: actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work. Ability to point to specific systems you've built, not just tools you've tried.
• Direct people management experience, including managing individual contributors and external agency or contractor relationships. Experience growing a small team into a larger one over time.
• Ability to thrive in a remote, autonomous environment and communicate clearly with cross-functional teams.