Sr. Manager of Performance Marketing

About The Role LoadUp is hiring a Senior Manager of Performance Marketing to lead paid acquisition across DTC and marketplace channels. This is a hands-on, execution-focused role based onsite at Avalon in Alpharetta, GA, reporting to the Director of Marketing. You'll own the day-to-day strategy and performance of paid media, manage a significant media budget, and drive the testing and optimization work that improves acquisition efficiency and unit economics. Responsibilities Performance Marketing Execution Plan, execute, and optimize paid campaigns across paid social, paid search, programmatic advertising, CTV, and affiliate marketingManage and optimize a significant media budget across Meta, Google, programmatic, CTV, and affiliate channelsOptimize campaigns against CAC, ROAS, LTV, conversion rate, and unit economicsRecommend channel-level budget allocation based on performance, incrementality, and growth potential Experimentation & Analytics Run A/B and multivariate tests across creative, acquisition funnels, and landing pages to improve conversion and efficiencyBuild and maintain performance dashboards to track acquisition, spend efficiency, and channel-level ROIPartner with analytics teams on attribution, measurement, and performance reportingUse SQL, BI tools, attribution platforms, and experimentation tools to identify growth opportunitiesMaintain strong standards for marketing measurement, tracking, attribution, and data privacy Cross-Functional Collaboration Partner with the Director of Marketing on growth strategy, budget planning, and reporting to leadershipCollaborate with Lifecycle Marketing on coordinated acquisition-to-retention campaignsPartner with Marketplace Operations and Product on paid acquisition strategies for marketplace buyers and sellersManage relationships with media agencies and marketing technology vendors Required Experience Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience8+ years of performance marketing, paid acquisition, or digital marketing experienceDemonstrated success managing and scaling paid acquisition across Meta Ads, Google Ads, programmatic, CTV, and affiliate marketingExperience managing a significant digital media budgetStrong analytical skills with experience using SQL, business intelligence tools, attribution platforms, and experimentation toolsExperience measuring and optimizing CAC, LTV, ROAS, conversion rates, and marketing ROIExperience with modern marketing technology stacks, including attribution tools, analytics platforms, and experimentation platformsStrong communication skills, with experience presenting performance results and recommendations to marketing leadership Preferred Experience Experience in a DTC, marketplace, platform, or technology-driven businessExperience with lifecycle marketing channels (email, SMS, push, in-app) and how they connect to paid acquisitionExperience mentoring or managing junior performance marketers or analysts Benefits Competitive compensationHealth & wellness coverageGenerous paid time off401(k) with 5% company matchMonthly lifestyle stipends, employee recognition programs, and referral bonuses About LoadUp LoadUp is a tech-powered, on-demand junk removal and home services platform, connecting individuals and businesses nationwide with a vetted network of local providers for removal, disposal, assembly, and hourly labor. Founded in 2014, LoadUp set out to replace an industry known for hidden fees and vague pricing with real-time, upfront pricing and dependable local pros — no guessing, no surprises, just honest service done right. Today, LoadUp is one of the largest on-demand junk removal and home services platforms in the country. We've been named to Inc.'s 5000 list of Fastest-Growing Companies and have been a certified Great Place to Work® since 2019. As we continue growing, we're looking for talented, driven people who want to help reimagine what this industry can be. Location Onsite | Avalon, Alpharetta, GA (Metro Atlanta / Greater Atlanta / North Atlanta)