Sr Manager, Performance Marketing

Iconic brand ghd is a global leader in high-end professional hair styling tools, merging science and innovation with luxury beauty and style. A trusted and loved brand, ghd sells over 2 million stylers annually, with products used by over 200,000 stylists globally and sold in 30+ countries across 45,000 premium salons. Renowned for game-changing innovation and superior performance, ghd is on a mission to transform the lives of women through the power of a good hair day.

About the role

The Senior Manager, Performance Marketing is a strategic, cross-channel role responsible for setting direction and driving performance outcomes across ghd’s core revenue channels, including DTC, Amazon, and Retailer.com ecosystems. This position focuses on performance strategy, agency leadership, measurement, customer journey optimization, media mix planning, and growth strategy. Media buying and day-to-day ad management are handled by external agencies. The role carries significant ownership, decision authority, and accountability within the digital commerce organization.

Responsibilities

• Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On-Site & DSP and Criteo/Retailer.com), and emerging channels.
• Lead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.
• Hold agencies accountable for delivering against agreed KPIs, experimentation roadmaps, and optimization plans.
• Direct cross-channel alignment between DTC, Amazon, and Retail Media strategies to ensure cohesive execution and efficient investment.
• Partner with Finance and Analytics to inform forecasting, performance readouts, and post-campaign analysis, providing clear inputs and recommendations.
• Evaluate new platforms, partners, and media opportunities, making recommendations on where agencies should test, scale, or deprioritize.
• Act as accountable agency sponsor to drive success in the relationship, set strategic priorities, and hold agency and internal teams accountable.
• Define and optimize end-to-end customer journeys across paid, owned, retail media, and commerce touchpoints to improve acquisition, conversion, and repeat purchase behavior.
• Partner cross-functionally to identify growth opportunities, remove friction in the customer journey, and improve marketing efficiency across channels.
• Guide measurement strategy in partnership with Analytics, including MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and cross-channel performance analysis.
• Translate performance, investment, and customer journey data into clear, decision-oriented insights and recommendations for senior stakeholders.
• Define and drive the test-and-learn agenda across paid media, measurement, and customer journey initiatives, ensuring learnings are documented, shared, and operationalized.
• Partner with Finance and Analytics to develop data-driven investment recommendations, media allocation frameworks, and budget optimization strategies across channels.

Qualifications

• Bachelor’s degree required; advanced degree a plus.
• 5–10 years of experience in performance marketing, growth marketing, media strategy, or marketing analytics roles.
• Strong experience working through agencies to execute ads or manage platforms.
• Solid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
• Experience developing customer journey strategies, growth frameworks, and cross-channel performance plans that improve marketing effectiveness and business outcomes.
• Familiarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, match-market testing, attribution, and media effectiveness analysis.
• Experience developing investment strategies and budget allocation recommendations using data, testing frameworks, and commercial performance insights.
• Highly analytical, with the ability to turn data into actionable insights.
• Strong project management and organizational skills.
• Effective communicator with the ability to influence cross-functional partners and agencies.
• Commercially minded and comfortable working in a fast-paced, performance-driven environment.
• Experience in beauty, fashion, or premium consumer brands is a plus.

Pay

Pay Range: $120,000 - $140,000 salary per year. The range listed is one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role.

Benefits

• Health insurance
• Life and disability insurance
• 401(k) retirement plan
• Paid holidays and paid time off (PTO)

Schedule

Hybrid – 3 Days Onsite (Calabasas, CA)