Sr. Manager, Paid Social

This role is with a leader in the Retail & Consumer Goods space, driving performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements.

Location: Remote - US based candidates only, no visa sponsorship available

About the role

This position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a consumer-facing environment.

Responsibilities

• Own and execute paid social strategy across Meta, TikTok, and emerging channels to drive customer acquisition
• Monitor and optimize campaign performance, scaling effective strategies and addressing underperformance
• Lead experimentation initiatives across various audience segments, creative styles, messaging, and bidding strategies
• Analyze performance using attribution models to identify growth drivers and actionable insights
• Build and maintain reporting, dashboards, and measurement frameworks in collaboration with analytics teams
• Collaborate with Creative, Studio, and Production teams to create high-performing assets fitting the platforms
• Maintain a high volume of creative testing to foster growth
• Partner with cross-functional teams to align priorities and improve overall measurement processes

Qualifications

• 6+ years of experience in performance marketing or paid social growth
• Deep expertise managing Meta Ads (Facebook and Instagram) at scale with a focus on ROAS/CPA
• Experience with TikTok, Pinterest, YouTube, and other paid social platforms
• Strong analytical skills with experience in attribution models and performance data
• Proven ability to manage and optimize large paid media budgets
• Experience in performance creative testing and collaboration with creative teams
• Data-driven mindset with strong operational execution
• Ability to thrive in a fast-paced, high-growth environment

Benefits

• Collaborative and cross-functional work environment
• Opportunity to influence and scale marketing efforts across leading social platforms
• Engagement in continuous testing and creative development
• Exposure to fast-paced, high-growth company dynamics
• Access to advanced performance data and analytics resources

Pay

$120,000 – $150,000 annually