Sr Manager, Omnichannel Activation -Target

About the role

Join the MDLZ US Omnichannel Marketing and Activation team, driving conversion across in-store and online channels for iconic brands like OREO, Ritz, Clif Bar, and Sour Patch Kids. This position is the critical business lead responsible for accelerating Mondelēz’s ambition across our Target business by delivering activation across brands and driving the digital commerce flywheel. You will partner deeply with the Target Customer Business Team (CBT) to integrate marketing activations and growth strategies across the MDLZ Digital Commerce Flywheel, optimizing online assortment, availability, content, search strategies, and retail media execution.

Responsibilities

• Develop and execute Omnichannel business plans in partnership with Customer Business Teams and HQ category planning teams, incorporating eCommerce best practices around assortment, content, search, and activation.
• Lead digital stewardship by assessing key flywheel opportunities, driving projects to address them, and recording learnings to share across the organization.
• Partner across Target and MDLZ to remove barriers for growth and drive omnichannel activations for MDLZ brands at Target.
• Develop and build strategies for best-in-class conversion to achieve aggressive growth goals, including brief development, brainstorms, program sell-in, and execution.
• Manage agencies, partnerships, and cross-functional stakeholders to ensure program success.
• Partner with retailers to improve their digital commerce and activation capabilities through assessments and collaborative roadmap development.

Key KPIs

• Market share – total, in-store, and online
• Revenue and volume growth
• Delivery of impactful omnichannel marketing activations at Target

Stakeholders

• External: Target Merchants, Target Site Merchants, Roundel, media agencies, and data vendors
• Internal: Target CBT (Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst), cross-functional leads (Category Management, Trade Marketing, Finance), Insights & Analytics teams, Media & Retail Media Strategy organization, Category marketing teams, Omnichannel Marketing & Activation Team

Requirements

• 7-10 years of CPG experience
• Shopper, eCommerce, Trade, or Brand marketing experience preferred
• Digital commerce and retail media experience
• Experience with Roundel is a plus
• Comfortable managing ambiguity and adapting to evolving business needs
• Ability to drive results through both formal and informal channels
• Understanding of Mondelēz culture and external retail organizations
• Strong partnership-building skills with internal and external stakeholders
• Credibility with customers to influence strategies and tactics
• Competency in presenting to internal and external leaders, including handling challenging questions
• Experience driving success with cross-functional teams
• Strong, proactive communication skills and customer focus
• Capability in analytics and insights
• Connection to external industry resources

Schedule

Travel: Up to 25%

Pay

The base salary range for this position is $140,300 to $192,940, depending on experience, skills, education, and location. This role is also eligible for a highly competitive bonus program with potential for overachievement based on performance and company results.

Benefits

• Health insurance
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time

Many of these benefits are subsidized or fully paid for by the company, with some subject to eligibility requirements.