Sr. Manager Membership

Key Responsibilities

• Develop and execute comprehensive annual and long-term membership strategies and revenue plans to meet revenue and growth goals
• P&L responsibility for the $10M membership program
• Work with Marketing to develop and execute membership marketing strategies, including multi-channel campaigns for new member acquisitions, renewals, and lapsed memberships
• Develop new and engaging content for membership events and campaigns
• Oversee the daily administration of the membership database, processing of new memberships and renewals, and managing benefits delivery
• Work with the Applications team to ensure accurate data management
• Manage the Membership staff, including hiring, training, and performance management, to ensure a high level of membership engagement and retention
• Design and implement multi-channel campaigns for both new member acquisition and member renewals
• Research and develop new membership partnerships and sales channels
• Develop a membership pricing strategy for new and existing membership levels
• Train and work with Contact Center and Front of House Sales staff to help resolve member issues and increase membership sales
• Develop and manage membership perks and benefits
• Develop compelling and consistent member communications
• Develop member events, including exclusive content, in collaboration with marketing, communications, exhibits, research, and other Academy departments.
• Track, analyze, and report on membership trends, campaign performance, and financial metrics to inform decision-making
• Participate in and share membership-related results at monthly financial and attendance meetings
• Develop an annual membership revenue budget using detailed reports and market trends
• Work cross-functionally with Advancement, events, and education teams to integrate membership benefits and develop member engagement opportunities
• Work closely with the Advancement team to create a pathway from membership to becoming a donor
• Work with the Sales and Guest Engagement teams to increase membership sales

Qualifications

• A Bachelor's degree required, preferably in business administration, marketing, non-profit management, or a related field
• Minimum of 5 years of experience managing a membership or loyalty program
• Proven track record of increasing membership revenue and retention rates
• Experience managing and mentoring a small team
• Strong proficiency with CRM software and membership database systems
• Excellent written and verbal communication skills, with an ability to tailor messages to diverse audiences
• Strong analytical skills with an ability to interpret data and make data-driven decisions
• High level of organizational and project management skills