Sr. Manager, Media Analytics

The Role

The Media Marketing Sr. Manager will play a pivotal role in shaping and executing brand elevating media strategies. This role requires deep expertise in Out-of-Home (OOH) and Print media—two essential channels for driving brand desirability, cultural visibility, and premium storytelling within the luxury landscape.

Responsibilities

• Manage budget for Print, OOH and Publisher partners.
• Optimize budgets and work with finance teams to support internal forecasting and planning.
• Develop and steward holistic media strategies with a focus on OOH and Print across brand, retail, and campaign initiatives.
• Evaluate market opportunities, audience insights, placement quality, and competitive trends to inform recommendation frameworks.
• Partner with global counterparts to adapt and localize global strategies for North America while ensuring consistency with brand positioning.
• Lead and mentor the media agency to deliver best-in-class planning, buying, measurement, and reporting.
• Provide clear strategic guidance, creative feedback, and quality control to ensure flawless execution across all channels.
• Develop and host brand immersion sessions to ensure agency understands brand ethos, objectives, and elevation standards.
• Act as the primary media liaison with internal Creative, Brand Marketing, Retail Marketing, and Global teams.
• Partner with internal creative agencies and production teams to develop compelling assets tailored to OOH and Print formats.
• Ensure cohesive campaign delivery across touchpoints, supporting integrated marketing efforts.
• Ensure every plan, placement, and production detail is executed with precision, accountability, and luxury grade quality.
• Manage budgets, track spending, and oversee end-to-end timelines to maintain operational excellence.
• Analyze performance results and derive insights to inform optimization and future planning cycles.

Requirements

• 7–10+ years of experience in media planning, with strong specialization in OOH and Print within luxury, fashion, or beauty, preferred.
• Proven experience leading media agencies and managing high visibility branding campaigns.
• Demonstrated strategic ability to translate business goals into media frameworks that elevate brand perception.
• Exceptional attention to detail, organizational discipline, and project management skills.
• Strong communication and presentation abilities, with comfort engaging senior stakeholders.
• Financial acumen required to manage budget.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Experience in luxury, fashion, or beauty industry is a plus.

Skills

• Out-of-Home (OOH) and Print media expertise.
• Strategic planning and execution.
• Agencies and partnership management.
• Brand immersion and creative development.
• Project management and financial acumen.

Benefits

• Flexible work schedule.
• Competitive salary range: $85,000 - $161,444 annually.
• Employee benefits package.

Pay

• $85,000 - $161,444 annually.

Schedule

• Full-time position.