Sr Manager Marketing Innovation

Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We distribute more than 150,000 retail outlets across a portfolio of iconic, sustainably sourced, and conveniently packaged branded beverages.

Responsibilities

• Identify and commercialize innovation and renovation initiatives aligned to organizational strategic growth objectives.
• Generate new business opportunities by uncovering unmet consumer needs in the marketplace, ensuring strategic fit, identifying market potential, and the timeline required to launch.
• Drive the process to determine priority innovation territories and lead the ideation that follows.
• Collaborate with internal Brand Marketing teams along with Sales, Strategic Initiatives, R&D, and Consumer Insights to generate and validate a pipeline of concepts for launch, both in the short and long terms.
• Build compelling business cases for each innovation initiative that demonstrate project value and impact to the organization’s annual financial goals.
• Act as the initiative owner as projects move through the Stage Gate process, ensuring key stakeholders are aligned to strategy, and commercialization milestones are delivered on time.
• Lead cross-functional project teams and demonstrate ability to inspire delivery of results.
• Present recommendations and strategic plans for organizational buy-in from both cross-functional peers along with senior leaders.
• Collaborate with R&D, Engineering, and Regulatory partners to develop disruptive innovation technologies that can be leveraged across the organization's platform of brands.

Qualifications

• MBA or equivalent degree
• Preferred: Minimum 7 years’ experience in Marketing in the Consumer-Packaged Goods / Beverage industries
• Minimum 5 years’ experience leading Innovation projects
• Experience managing and developing people
• Strong relationship management skills with the ability to lead cross functional teams
• Consumer empathy and an understanding of how to interpret consumer research
• Strong interpersonal and leadership skills. Ability to effectively interface at all levels
• Excellent written and verbal communication skills
• Strong strategic, analytical skills with P&L experience
• Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources