Sr. Manager - Market and Industry Analysis

About the role

The North America Market Analysis team provides the market and industry insight that helps guide decision-making across GM’s Sales, Service and Marketing organization. As the Senior Manager, Market & Industry Analysis, you will lead a team responsible for analyzing the U.S. automotive market, developing industry forecasts and translating complex data into clear, actionable recommendations for North America leadership. You will work cross-functionally with Marketing, Sales, GM Envolve, Commercial, Finance, Investor Relations and Communications. Your insights will help GM anticipate market conditions, align business decisions and deliver winning results.

Responsibilities

• Lead and develop a team of analysts who provide actionable market insights to GM North America leadership.
• Support North America leadership with comprehensive market analysis and industry forecast expertise.
• Establish the U.S. industry sales outlook for the current year and following year, serving as the foundation for GM’s monthly and annual U.S. outlook.
• Develop U.S. industry segment sales forecasts for both retail and fleet markets.
• Create a detailed monthly outlook for GM and competing original equipment manufacturers, including projected sales and market share, to help leadership monitor market conditions.
• Partner with Communications, Investor Relations and Finance to develop clear sales and market-share messages.
• Support the development of forecasting analytics, statistical models and other tools that improve insight generation and decision-making.

Requirements

• Bachelor’s degree in Statistics, Economics, Marketing, Business or a related field, or equivalent professional experience.
• At least five years of management experience, with a demonstrated ability to lead and develop a high-performing team.
• Expert knowledge of the U.S. automotive market.
• Deep understanding of major automotive data sources, including PIN, POLK, IHS and CVI.