Sr Manager, Lifecycle Marketing

About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can count clients such as Red Bull, Verizon, Evite, and many more among our partners. We work hard and collaborate to create our dynamic culture.

About the role

We are looking for a Senior Lifecycle Expert with specialized knowledge of email, SMS, CRM, and Loyalty marketing best practices and advanced strategies. You possess a strong leadership presence and consistently think of innovative ways to execute ideas and processes with a "think outside of the box" mentality. With an emphasis on training, you will support the management team in developing the email team's strategies and have an impact on the team at large.

Responsibilities

• Serve as the point of contact for the development and management of individual clients, handling communication, execution, and reporting for the Lifecycle channel
• Develop, manage, and optimize campaigns, working with 10+ clients at a time in varying industries
• Oversee CRM data hygiene, segmentation logic, and customer journey mapping to ensure lifecycle programs are built on clean, actionable audience data
• Support the management team in developing the email team's strategies and training, impacting the team at large
• Participate in high-level decision-making to evolve current team expertise
• Specialize in key areas of email marketing and CRM strategy, acting as a resource for the entire team
• Develop advanced Email Marketing programs with a strong focus on automation building, segmentation, A/B testing, data analysis, and creative thinking
• Collaborate and integrate with the Paid Media, Strategy, Creative, Email, and Content teams
• Present monthly reporting and insights to clients
• Participate in regular client calls and meetings
• Create and present executive summaries, QBRs, wrap-up reports, seasonal and yearly plans
• Stay up to date with industry news, trends, and innovations

30-60-90 Day Plan

First 30 Days: Learn & Observe

• Complete onboarding and become fluent in Hawke's lifecycle processes, tools, quality standards, and CRM data structures across assigned accounts
• Build relationships with clients and cross-functional partners (Paid Media, Strategy, Creative, Content) while shadowing meetings and campaign execution
• Learn each assigned client's business, goals, lifecycle strategy, KPIs, current automations, and CRM/segmentation setup
• Begin contributing to campaign builds, QA, reporting, and client communication with guidance
• Demonstrate proficiency in Hawke's preferred ESPs and relevant CRM platforms
• Observe team training sessions and internal processes to understand where you'll eventually contribute as a resource for the broader team

Days 31-60: Execute with Support

• Begin independently managing day-to-day execution across assigned client accounts while receiving coaching
• Own campaign launches, QA, reporting, and routine client communication
• Identify optimization opportunities, including CRM data hygiene, segmentation refinement, and journey mapping, and contribute recommendations to improve client performance
• Build confidence presenting campaign results and participating in client meetings
• Start contributing to team-level knowledge sharing (e.g., a best-practice tip or a process suggestion) to establish your presence as an emerging resource
• Consistently deliver work on time while maintaining quality and attention to detail

Days 61-90: Own the Client Engagement & Team Impact

• Independently manage a client roster, serving as the primary point of contact for assigned clients
• Own campaign strategy, execution, reporting, and client communication with minimal oversight, including CRM-driven segmentation and lifecycle automation strategy
• Develop proactive recommendations and testing ideas that support client goals
• Collaborate effectively with Strategy, Creative, Paid Media, and Content teams to deliver integrated lifecycle programs
• Act as a resource for the wider email/lifecycle team, contributing to training materials and weighing in on team strategy discussions
• Consistently meet Hawke's expectations for client satisfaction, execution quality, account ownership, and team-level contribution appropriate to the Senior title

Core Competencies

Problem Solving (Intermediate)

• Applies problem-solving methodologies and tools to diagnose and solve operational and interpersonal problems
• Determines the potential causes of the problem and devises testing methodologies for validation
• Shows empathy and objectivity toward individuals involved in the issue

Leading Self (Intermediate)

• Analyzes work errors, successes, and failures and sets learning strategies to rectify and increase knowledge
• Adapts approaches without their own agenda or outcomes being compromised
• Challenges inefficient/ineffective work processes and offers constructive alternatives

Leading Others (Intermediate)

• Guides, coaches, and motivates others
• Assesses developmental needs and engages team members in projects that challenge their skills and abilities
• Addresses and confronts issues and inappropriate behaviors in a timely and respectful way
• Provides opportunities for others to learn from experts

Accountability (Advanced)

• Sets enhanced objectives for self and others
• Monitors performance trends and identifies opportunities to improve standards
• Provides regular feedback and suggests alternative approaches necessary to ensure that organizational objectives and superior standards are achieved

Requirements

• 3+ years of email marketing or lifecycle marketing experience
• Stellar project and time management skills with the ability to manage multiple projects in a fast-paced atmosphere
• Strategic thinking, prioritization skills, and troubleshooting are in your DNA
• A firm understanding of digital marketing principles, specifically email marketing best practices
• Excellent written and verbal communication skills - comfortable with daily video conferencing calls
• Experience executing a comprehensive list segmentation, lifecycle drip automations, and triggered events within an ESP
• Deep knowledge of marketing metrics such as ROI, ROAS, AOV, CTR, etc.
• Constantly challenges the status quo to find novel solutions to campaign planning, execution, reporting, and internal processes
• SMS knowledge a plus
• Ability to work independently
• Experience in Photoshop, copywriting, and HTML is a plus
• Certification in CRM or Enterprise platform knowledge is a plus
• Broad understanding of email service providers, fluency in at least 3 Hawke preferred systems (Mailchimp and Klaviyo, enterprise system)
• Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability, and CAN-SPAM laws
• Experience with or understanding of web analytics (Google Analytics, Omniture, or similar)
• Positive, "can-do" and "will-do" attitude at all times
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset

Pay

Annual Salary Range: $90,000 - $95,000

Benefits

Health and Wellness

• Medical, Dental, and Vision Coverage
• Health Savings Account (HSA) or Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)

Financial Benefits

• Competitive Base Salary
• 401(k) with Company Match
• Life and Disability Insurance

Time Off

• Unlimited Paid Time Off (PTO)
• Paid Holidays
• Paid Paternal/Maternal Leave

Growth and Development

• Ongoing Training and Learning Opportunities
• Career Path Progression