Sr Lifecycle Marketing Manager

About the Role

We're looking for a Senior Lifecycle Marketing Manager who takes true ownership of the retention channel — someone who can lead client relationships, build and execute sophisticated email/SMS strategy, translate data into action, and use modern tools, including AI, to drive measurable revenue growth. Our clients see us as an integral, irreplaceable partner in their growth, and this role is central to that relationship. You'll work alongside a team of talented thinkers, builders, and doers who move the industry forward with fresh ideas and a curiosity for what's next. If you're excited about working remotely with a fast-growing, AI-forward team, we'd love to talk.

Responsibilities

• Lifecycle Strategy & Ownership: Own the end-to-end lifecycle marketing strategy for a portfolio of clients, including email, SMS, and retention flows, from strategic planning through execution and reporting.
• Client Liaison: Serve as the senior point of contact for lifecycle marketing, building trusted relationships and clearly communicating strategy, performance, and recommendations.
• Flow & Campaign Development: Design, build, and continuously optimize automated flows (welcome, abandonment, post-purchase, win-back, VIP, etc.) and campaign calendars that align with each client's revenue goals.
• Segmentation & Personalization: Develop advanced segmentation and personalization strategies leveraging customer data, purchase behavior, and lifecycle stage to maximize relevance and LTV.
• Performance Analysis: Analyze email/SMS performance metrics (deliverability, open/click rates, conversion, revenue per recipient) and translate findings into clear, data-driven optimization recommendations.
• Testing & Optimization: Run structured A/B and multivariate tests across subject lines, content, timing, and flows to continuously improve performance.
• Cross-Functional Collaboration: Partner with paid media, creative, and CRO teams to ensure lifecycle marketing supports a cohesive, full-funnel client strategy.
• Client Growth: Identify and pitch opportunities to expand scope of work and deepen client relationships through strong account management and a genuine understanding of client needs.
• AI-Enabled Operations: Use AI tools thoughtfully to improve segmentation, copywriting support, reporting, documentation, and internal workflows — building smarter systems, not just adopting tools for their own sake.

Qualifications

• 4+ years of experience in lifecycle/retention/email marketing, with at least 2+ years in a senior or lead capacity
• Deep, hands-on experience with Klaviyo (required); familiarity with other ESPs a plus
• Experience with Shopify and the broader DTC ecommerce tech stack
• Experience working within an ecommerce agency environment, managing multiple client accounts simultaneously
• Strong understanding of the DTC customer lifecycle, segmentation strategy, and retention/LTV-driving tactics
• Experience with conversion rate optimization principles as they relate to email/SMS and on-site experience
• Proven track record working with 7–8 figure ecommerce brands
• Strong project management skills and comfort owning multiple deadlines and deliverables at once
• Excellent written and verbal communication skills, with experience presenting strategy and results directly to clients
• Comfortable using AI tools such as ChatGPT, Claude, Gemini, or similar platforms to support strategy, communication, research, organization, and execution
• Genuine enthusiasm for testing, building, and improving AI-assisted workflows that help the team and clients move faster with better quality