Sr. Manager, Integrated Planning

Responsibilities

• Own and maintain the annual and 120-day integrated marketing calendar as the single source of truth for tentpole moments, seasonal campaigns, and product launches
• Run the planning cadence and executive stage-gate process, keeping the calendar realistic, current, and visible to every channel team and BU
• Flag conflicts, sequencing risks, and resourcing gaps early, and broker trade-offs across channel owners and BUs
• Lead integrated campaign development for hero programs — Prime Day Big Deal Days, CES, and other tentpole and seasonal moments — from brief through execution
• Write and socialize the campaign brief for each tentpole moment: objective, audience, narrative, channel roles, timeline, and success metrics
• Direct sponsorship, experiential, and event activation strategy (including on-site presence at CES) where it advances brand and demand goals
• Abide by brand standards and channel guidelines when activating across the portfolio
• Coordinate paid media, social/influencer, SEO/owned content, and CRM/lifecycle activity around each tentpole moment so the customer experiences one connected story, not disconnected channel campaigns
• Partner with Comms & Content to align earned media and PR moments to the same calendar and narrative
• Manage the tentpole and brand activation budget, including day-to-day management of event, production, and experiential agency partners
• Hold vendor and agency partners accountable to timeline, budget, and quality standards
• Define success metrics for each tentpole moment up front, tied to subscriber acquisition and pipeline contribution, not just reach or impressions
• Deliver post-campaign readouts that quantify performance and translate learnings into the next planning cycle
• Keep the Sr. Director and channel-owning peers informed with clear, concise calendar and campaign status updates
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
• Protect Chamberlain Group’s reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
• Contribute to the team effort by accomplishing related results and participating on projects as needed
• Motivate and lead a high performance team by attracting, developing, engaging and retaining team members
• Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies
• Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications
• Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values

Minimum Qualifications

• Bachelor's degree required, ideally in Marketing, Business, Communications, or a related field
• Certifications or continuing education in project/program management (e.g., PMP, agile marketing) are a plus
• 6+ years of progressive marketing experience, including direct ownership of integrated campaign planning, brand activation, or event/experiential marketing
• Track record of leading tentpole or hero campaigns end-to-end — brief, cross-functional coordination, execution, and readout — in a multi-channel environment
• Experience coordinating (not necessarily owning) paid media, social, SEO/content, and CRM/lifecycle teams around a shared campaign calendar
• Experience managing event, production, or experiential agency partners, including budget and timeline accountability
• Experience in a multi-brand, multi-BU, or B2B/B2C portfolio is a plus, given the scope across MyQ, LiftMaster, and Chamberlain
• Excellent integrator and project manager — comfortable being the person who holds the calendar and the room, even without direct authority over channel budgets or teams
• Strong written communicator; writes clear campaign briefs and post-campaign readouts that others can act on
• Commercially minded — evaluates brand and tentpole investment against acquisition and pipeline outcomes, not just reach
• Comfortable managing multiple workstreams, vendors, and stakeholders at once without losing sight of deadlines
• Confident and calm under the pressure of live events and hard launch dates

Pay

The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.

Benefits

In addition to base pay, also offered