Sr. Manager, Insights & Analytics
Mediassociates · Sandy Hook, CT · 1 wk ago
AnalystFull-time
Responsibilities
- Reporting & Analytics Execution
- Lead reporting workstreams across assigned accounts
- Develop and maintain dashboards and recurring client reports
- Identify trends, anomalies, and optimization opportunities within existing reporting and measurement frameworks
- Translate data into clear findings and recommendations for internal teams and clients, with minimal oversight
- Manage reporting timelines and coordinate with offshore analytics partners (e.g., Exafluence) to keep deliverables on schedule
- Team Leadership & Mentorship
- Manage day-to-day assignments and workload for Managers, Senior Analysts, and Analysts within the workstream
- Review junior team output for accuracy and quality before it reaches internal or client audiences
- Mentor junior team members on analytical technique, client communication, and reporting best practices
- Client & Cross-Functional Collaboration
- Support client calls and internal meetings, presenting reporting results and fielding day-to-day questions
- Partner with Account and Investment/Activation teams to align reporting output with campaign and business context
- Escalate strategic shifts, scope changes, or emerging client needs
- Process & Quality
- Execute against the established measurement strategy and reporting cadence
- Recommend improvements to reporting workflows, templates, and QA processes within the existing framework
- Ensure consistent, repeatable execution across accounts and workstreams within the assigned portfolio
Qualifications
- 5–7 years of experience in marketing/media analytics, reporting, or insights, including prior experience managing or mentoring junior staff
- Hands-on experience building and maintaining dashboards and recurring reporting, with knowledge of modern data stack tools such as BigQuery (or a comparable cloud data warehouse), Funnel.io (or a comparable data connector/ETL platform), and Tableau (or a comparable BI/visualization tool)
- Strong analytical skills with the ability to identify trends and translate data into actionable recommendations
- Experience managing timelines across multiple accounts or workstreams, including coordination with offshore or cross-functional partners
- Excellent written and verbal communication skills; comfortable presenting reporting results to clients and internal stakeholders
- Bachelor's degree in a related field (Marketing, Statistics, Business, or similar) preferred