Sr. Manager, Insights & Analytics

About LoopMe LoopMe uses AI to change how brand advertising is bought, measured, and optimised. Where most adtech platforms optimise for impressions or clicks, we optimise for what actually matters to brands — awareness, purchase intent, foot traffic, and sales. Our outcomes-based approach consistently delivers 2-5x the performance of industry benchmarks, which is why the world's leading brands, agencies, and publishers work with us.We've grown at 40% CAGR every year since 2018, generating over $2 billion in cumulative gross revenue, and we're building toward $1 billion in annual revenue. That growth is powered by a 400-person global team across 19 cities — and by commercial talent that knows how to sell something genuinely differentiated in a crowded market. If you want to represent a product that wins on results, not relationships alone, this is the right place.The Opportunity You'll join LoopMe's Revenue team in a senior, high-visibility role at the center of the commercial organisation partnering with Sales, Product, and Client Services leadership to shape campaign measurement strategy, own the analytical narrative behind our platform, and help clients understand the real business impact of their advertising. You'll report to the SVP of Agency Partnerships and be a trusted advisor across the org on all things measurement.What You'll Do Lead research and analytics support for Sales and Marketing, including audience data, network metrics, normative benchmarks, and campaign insights that power case studies and sales collateralLeverage LoopMe's proprietary measurement solutions and syndicated tools to develop and present audience and campaign analyses to senior client and internal stakeholdersOwn the internal product story and market narrative — benchmarks, meta-analyses, and case studies that define how LoopMe is positioned in marketPartner directly with Product leadership to shape new measurement capabilities and enhancements to LoopMe's advertising outcomes platformManage third-party measurement vendors and partners, evaluating new solutions against vendor capabilities, industry trends, and evolving client needsLead the market research and tentpole insights function end to end — developing and launching surveys, identifying key insights and audiences, and building collateral for the sales teamPartner with revenue leadership to build and scale the insights function in support of key accountsServe as the senior point of contact for research and measurement conversations with clientsDesign and implement AI-enabled workflows to solve high-priority client measurement problemsSet the bar for analytical rigor across the function — methodology validation, cross-checking, and defensible documentation of assumptions and limitationsWhat You'll Bring EssentialMedia research experience at a web publisher, media agency, DSP, SSP, DMP, or ad networkDeep understanding of media planning and media math — reach, frequency, audience composition, uplift, and outcomes measurementExperience with syndicated media research tools, ad effectiveness platforms, and analytics toolsStrong analytical ability, with the confidence to build and interpret quantitative analyses across complex data sets and media metricsClear, precise communication of findings and recommendations to senior client and internal stakeholders, with strong attention to detailProficiency working with AI tools, including Claude and GeminiWorking knowledge of R and PythonNice to HaveExperience building measurement POVs or research collateral in support of a sales or new business teamFamiliarity with brand lift, foot traffic attribution, sales outcomes, MMM, and geo-based incrementality measurement methodologiesRequirements 8+ years of experience in marketing or media analytics (agency- or brand-side experience preferred)Knowledge of measurement methodologies including brand lift, MMM, and geo incrementality testingStrong knowledge of the programmatic ecosystemProficiency in Excel and PowerPointProficiency working with AI tools, including Claude and GeminiWorking knowledge of R and PythonProven track record operating as a senior IC — owning ambiguous problems and driving them to defensible, shipped outcomes with minimal directionWhat We Can Offer BonusHybrid working — Tues-Thurs in our Union Square officeSelf-Managed Vacation policy (no max on annual leave!)1 month work-from-anywhereHealthcare401kSummer Fridays (half-day Fridays, Memorial Day through Labor Day)LoopMe Gives BackLearning & development support, including internal mobility and bi-annual promotion cycles