Sr. Manager, GTM Strategy - Retail

Job Responsibilities

• Design and execute GTM channel strategies for assigned business unit that achieve business objectives and drive execution in sell-in, sell-through and result in increased market share within the Channel and with customers/partners.
• Leverage analytical and market insights to build frameworks and execute scalable channel strategies that accelerate new product adoption, influence customer behaviors, and unlock sustainable revenue growth.
• Lead analysis and deployment of strategic initiatives, including creating briefs, determining optimal audience segmentation, and driving execution across teams.
• Measure and communicate their effectiveness against business goals and drive improvements based on insights.
• Oversee development of value propositions and selling stories for new products that clearly articulate the business value to our partners.
• Manage customer/partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities.
• Synthesize the cross-functional GTM planning for new and existing products, ensuring commercialization alignment across teams to optimize revenue and margin performance.
• Drive business strategy by analyzing performance, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across customer/partner segments and programs to accelerate achievement of revenue goals.
• Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts.
• Manage Channel P&L and collaborate with cross functional partners including supply chain, product and sales operations to create and manage a budget and sales forecast by segment/customer.
• Analyze competitor behavior to identify opportunities for continual improvement and optimize GTM strategies.
• Build strong relationships with customers/channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives.
• Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights.

Job Requirements

• Bachelor's degree in business, marketing, or related field
• 7+ years in Sales and/or Marketing; 5+ years with a focus on Retail Channel strategy and planning
• Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud
• Strong financial acumen; demonstrated ability to lead change
• Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands
• Demonstrated ability for fast paced data-driven decision making with knowledge of basic statistical testing and analysis
• Ability to travel up to 10% - North America
• Preferred: Master’s in Business Administration (MBA)
• Preferred: Experience within the Consumer/Durable Goods industry; experience with IoT products

Pay Range: $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience.

Benefits: Comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).

Note: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.