Sr. Manager, Go to Market
About the role
Since 1869, Campbell’s has connected people through food they love, stewarding iconic brands such as Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. As Senior Manager, Go To Market, you will be a key member of the Category and Sales Strategy team, connecting Customer Field Sales with Marketing, Finance, Supply Chain, and other cross‑functional partners. Supporting the Bakery & Cookies category within the Snacks division, you will translate brand strategy into clear execution priorities, shape category trade management, and serve as the voice of the customer and Sales teams across the organization. This is a hybrid role based in Camden, NJ.
Responsibilities
- Partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives.
- Co‑develop customer‑ and channel‑specific Gross Sales, Net Sales, and trade Annual Operating Plan targets with Revenue Management.
- Partner with Revenue Management and Customer Sales Leads to develop and optimize promotional support plans within established guardrails, maximizing return on investment.
- Collaborate with Category Management and Customer Sales Leads to optimize assortment and innovation goals based on national item priorities established by Category Strategy.
- Own communication of customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.
- Identify risks and opportunities against the annual plan and develop solutions that balance customer and business needs.
- Lead execution of category big bets, including innovation and in‑store seasonal drive windows.
Requirements
- Bachelor’s degree.
- 8+ years of CPG sales experience including customer strategy/trade marketing.
- Strong communication, problem‑solving, analytical, negotiation, and process management skills.
- Experience in customer sales or customer management.
- Comfort working in a highly matrixed environment.
- Financial acumen, specifically related to retailer/customer P&Ls and trade management.
- Demonstrated ability to influence and sell across functions.
Qualifications (Nice to Have)
- Food industry experience.
- Experience working with direct‑store‑delivery and direct routes to market.
- Experience in Revenue Growth Management.
- Experience in Sales Finance.
- Experience in Category Management or Category Strategy.
- MBA preferred.
Benefits
- Medical, dental, short and long‑term disability, AD&D, and life insurance (for individuals, families, and domestic partners) beginning day one.
- Matching 401(k) plan with immediate vesting; eligible to enroll on first day of employment.
- Unlimited sick time along with paid time off and holiday pay.
- Free access to the fitness center (if at WHQ).
- On‑site day care operated by Bright Horizons.
- Company store access.
- Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually.
- Variety of Employee Resource Groups (ERGs).
Pay
The target base salary range for this full‑time, salaried position is between $141,700‑$194,800. Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation.
Schedule
Hybrid role based in Camden, NJ with approximately 10–20% travel and an expectation of working in the office three days per week: Tuesday, Wednesday, and Thursday.