Sr. Manager, Go To Market

About the role

As a Sr. Manager, Go To Market, you will lead the strategic planning and execution of marketing initiatives to drive brand awareness and customer engagement. You will oversee the development and implementation of marketing campaigns, manage cross-functional teams, and collaborate with external partners to achieve business objectives.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with business goals.
• Oversee the creation and delivery of marketing materials including brochures, presentations, and digital assets.
• Manage cross-functional teams to ensure alignment on marketing objectives and deliverables.
• Collaborate with external agencies and vendors to optimize marketing spend and outcomes.
• Monitor campaign performance and provide regular reports to stakeholders.
• Stay updated with industry trends and competitor activities to inform strategic decisions.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing management, preferably in a corporate environment.
• Proven track record of successfully managing marketing campaigns and driving sales growth.
• Strong leadership skills and ability to motivate and develop team members.
• Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
• Experience with marketing automation tools and CRM systems is a plus.

Qualifications

• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills to evaluate marketing data and make informed decisions.
• Knowledge of digital marketing channels such as social media, SEO, and PPC.
• Experience with project management methodologies like Agile or Scrum.

Skills

• Strategic thinking and problem-solving skills.
• Effective time management and organizational skills.
• Strong negotiation and presentation skills.
• Ability to adapt to changing priorities and deadlines.

Benefits

• Competitive salary commensurate with experience.
• Flexible work schedule with remote options available.
• Health insurance coverage.
• Employee discounts on company products/services.
• Professional development opportunities.

Pay

The base salary range for this position is $150,000 - $180,000 annually, depending on experience and qualifications.

Schedule

This role offers a flexible schedule with the option to work remotely up to 50% of the time.