Sr. Manager, Global Brand Out of Home (OOH)
About the role
We’re seeking a Senior Manager, Global Brand Out of Home (OOH) to lead the strategic development of Crocs’ OOH media globally. This person will play an integral role in driving brand consideration, awareness, and new customers to the brand. The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment and bring an entrepreneurial spirit to their work and strategic thinking.
This individual will over-index in OOH expertise with extensive background and confidence in developing, executing, and measuring global OOH plans. They have a strong understanding of the existing OOH landscape around the world, while keeping up with advances in technology, innovation, measurement, and research related to the industry.
Responsibilities
- Lead the development and execution of brand OOH plans across North America for Crocs’ key product stories ranging from the Classic Clog to Sandals to Cozzzy.
- Work cross-functionally to ensure that OOH brand media campaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth.
- Collaborate closely with the Brand Media team to ensure the role of OOH is aligned with the overarching brand media strategy globally.
- Creative ideation on how to bring campaigns to life in partnership with the production team.
- Partner with internal teams to ensure a smooth transition from strategy and planning to execution and reporting. Frequent communication is required to facilitate alignment to the strategy and a high-functioning, collaborative partnership.
- Build and maintain strong vendor relationships to identify and support innovation opportunities and help keep Crocs at the forefront of the evolving OOH industry.
- Communicate with International Markets to stay on top of local trends and educate on the optimal OOH approach.
Requirements
- Bachelor’s degree or equivalent experience.
- At least eight (8) or more years of extensive experience and proficiency in OOH media coupled with a strong foundation in brand; the role will focus on North America, with international experience a plus for future opportunities.
- Significant experience in strategically planning and managing paid media with differing objectives across the marketing funnel: from large brand launches focusing on awareness to retail tactics driving consideration.
- Experience planning and buying across OOH media sectors (traditional, digital, experiential, etc.).
- Track record of building OOH plans that drive awareness and consideration, and the ability to clearly and simply articulate how it drives the business.
- Strong negotiation skills across partners, markets, and formats.
- Established relationships with major OOH media and print vendors.
- Advanced analytical skills, with the ability to translate complex data, trends, and insights into actionable strategy.
- Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments.
- Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines.
Previous experience in retail/footwear is preferred but not required.
Pay
$125,000 - $135,000. Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
Schedule
This role follows the Collaborator persona, requiring in-office presence 4 days per week. The company embraces a flexible schedule blending in-person and virtual collaboration.
Benefits
- Medical, dental, and vision coverage.
- Life and AD&D insurance.
- Short- and long-term disability coverage.
- Paid time off.
- Employee assistance program.
- 401(k) program with company match.
- Company incentive program.
- Additional voluntary benefits.