Sr. Manager, Gaming

About the role

The Senior Manager, Gaming Marketing will lead the development and execution of regional gaming-focused marketing strategies, ensuring alignment with global and national priorities. This role will drive innovation, oversee large-scale programs, and provide strategic consultation across multiple key markets.

Responsibilities

• Define and lead the regional gaming marketing strategy, ensuring integration with national and global objectives.
• Oversee the planning and execution of high-impact gaming activations, including major events, partnerships, and owned properties.
• Serve as executive sponsor for key projects, managing budgets, timelines, and cross-functional teams from concept to completion.
• Identify emerging trends, technologies, and cultural shifts to inform long-term strategy and maintain Red Bull’s leadership in gaming.
• Develop innovative, ownable gaming concepts that drive brand differentiation and resonate with local and regional audiences.
• Build and maintain strategic relationships with gaming community leaders, influencers, content creators, and industry partners.
• Expand Red Bull’s footprint in gaming spaces (LAN centers, campuses, esports venues) through credible and authentic activations.
• Collaborate with Brand, On-Premise, and Media Network teams to integrate gaming into broader marketing initiatives and consumer touchpoints.
• Champion programs that fuel and inspire local players, reinforcing Red Bull’s role as a key supporter of gaming culture.
• Lead talent identification and development strategy for gaming opinion leaders and players.
• Partner with Gaming Player Marketing and Media Network teams to design and execute talent-driven campaigns and events.
• Ensure seamless integration of gaming talent into Red Bull’s owned and third-party activations, amplifying reach and engagement.

Requirements

• 7+ years of experience in gaming/esports marketing, with proven success in strategic leadership and large-scale program execution.
• Deep understanding of the global and regional esports ecosystem, including publishers, teams, leagues, and emerging trends.
• Demonstrated ability to develop and execute innovative marketing strategies that deliver measurable business results.
• Exceptional leadership and stakeholder management skills, with experience influencing cross-functional teams and senior executives.
• People management experience with a proven track record in hiring, training, and motivating teams.
• Strong financial acumen and experience managing complex budgets and resource plans.
• Advanced proficiency in project management and business planning tools; strong presentation and communication skills.

Qualifications

• U.S. citizenship, U.S. permanent residency, or authorization to work in the United States on a valid visa.

Skills

• Strategic thinking and execution.
• Project management and budgeting.
• Leadership and stakeholder management.
• Talent identification and development.
• Community and partnership building.
• Marketing strategy and innovation.

Benefits

• Comprehensive Medical, Dental and Vision Plans.
• 401k Match.
• Family Leave.
• PTO & Paid Holiday Schedule.
• Pet, Legal, and Life Insurance.
• Tuition Reimbursement.