Sr. Manager, Future of Work Communications, Global Operations and Workplace Reputation

About the Role

AI, automation, and robotics are transforming how the world works, and Amazon, as one of the largest employers on the planet, has a unique opportunity to lead the way in preparing people for what comes next. This role puts you at the center of that effort, shaping programs and communications that will touch tens of millions of lives. As Sr PR Manager, Future of Work Communications, you will define, build, own, and maintain the Future Ready campaign, a cross-channel effort anchored by Amazon's $2.5 billion commitment to help 50 million people grow their skills for in-demand jobs by 2030.

Responsibilities

• Develop and execute complex communications programs that require input from internal and external leaders, defining strategy where none currently exists and ensuring alignment with organizational objectives.
• Build and maintain cooperative relationships with media outlet representatives, engaging regularly to secure impactful coverage and manage reputational narratives.
• Partner with cross-functional stakeholders to prioritize communications initiatives, making smart trade-offs on timing, effort, and deliverables while establishing clear and measurable success criteria.
li>Identify and assess reputational and sentiment risks, establishing protocols and engaging the right partners to take timely, appropriate action.
• Author and review high-quality written materials—including narratives, communications plans, and business documents—providing guidance on writing excellence and ensuring alignment with team and organizational goals.

A Day in the Life

You might start your morning reviewing media coverage and sentiment data to brief a leader ahead of an important announcement. By midday, you could be working with a cross-functional team to brainstorm new global program offerings for the workforce of tomorrow, pressure-testing assumptions and aligning stakeholders on messaging. In the afternoon, you may connect with media contacts to pitch a story or hear what trends they're most interested in, then close out by reviewing metrics and updating your team's communications roadmap to keep programs on track.

About the Team

We're a team of strategic communicators responsible for amplifying and protecting Amazon's reputation as a good employer and an innovator shaping the workplace of tomorrow. We work across organizational boundaries to develop durable communications strategies that inform, engage, and build trust with key audiences. We use data to shape our decisions, anticipate reputational headwinds, and collaborate thoughtfully to solve problems creatively. We're committed to long-term investments in mechanisms, relationships, and talent that will scale with Amazon's growth.

Qualifications

• Basic Qualifications:
  • 10+ years of recent professional communications or public relations experience
  • Bachelor's degree
  • Experience driving direction and alignment with cross-functional teams
  • Proven track record of building and scaling integrated, multi-channel campaigns with measurable results across earned, owned, and paid media
  • Strong storytelling instincts and creative ideation skills, with a track record of generating ambitious, high-impact campaign concepts and translating complex policy topics into compelling narratives
  • Experience diving deep on unfamiliar topics and using data to develop messaging frameworks and net-new narratives that influence various audiences
• Preferred Qualifications:
  • Experience communicating complex concepts clearly and persuasively to different audiences
  • Experience working in a fast-paced and ambiguous environment, or delivering results for large, cross-functional initiatives/projects
  • Experience earning buy-in, influencing decisions, offering different perspectives, and communicating results to senior leadership
  • Experience using data to define ambiguous reputational opportunities and develop durable solutions, going beyond communications to shape the programs themselves
  • Experience identifying emerging trends and informing business leadership of evolving reputational headwinds and opportunities

Location-Specific Pay Ranges:

USA, NY, New York - $191,000.00 - $257,800.00 USD annually
USA, TN, Nashville - $156,200.00 - $211,000.00 USD annually
USA, VA, Arlington - $173,600.00 - $234,400.00 USD annually
USA, WA, Seattle - $173,600.00 - $234,400.00 USD annually

Company: Amazon.com Services LLC