Sr. Manager Digital Campaigns - Disputes

Responsibilities

• Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross-functional teams (communications, events, HR, client development) to drive impactful campaigns for the Disputes vertical
• Collaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute and measure various brand, client, prospect, and talent acquisition campaigns and initiatives
• Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirements
• Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns
• Define key performance indicators, implement measurement and analytics methods and provide data-driven insights and recommendations to senior leadership and stakeholders for the Disputes vertical
• Optimize campaigns in-flight, redirecting investment in channels and activities that drive the most impact
• Review and analyze client feedback to inform future campaign strategy
• Contribute actively to Digital Strategy & Brand team priority initiatives and Communication team initiatives
• Provide input on existing processes and technology platforms and collaborate with IT to provide recommendations on automation, connectivity, and data insights
• Lead efforts within the team to maintain playbooks and communicate best practices to consistently improve campaign results
• Stay current on industry trends, emerging technologies, and best practices in digital marketing, with a focus on the disputes market

Qualifications

• Five plus years' experience focused on successfully designing and delivering integrated, multi-channel marketing campaigns that drive business results
• Experience working within a complex, matrixed, legal or professional services organization preferred
• Experience creating and promoting compelling content such as articles, social media content, infographics, podcasts and video, tailored to the business priorities of the Disputes vertical
• Demonstrated experience designing and executing an integrated strategy and plan while working with peers across brand strategy, media relations, digital, social, search, events, alumni, pro bono, talent and internal communications
• Experience managing budgets and optimizing outcomes based on campaign results
• Excellent communication skills, including the ability to present and express ideas clearly and persuasively
• Proven strategic thinking and savvy digital marketers able to lead and drive the strategy, development and execution of the digital marketing plan and emerging media initiatives
• Knowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management and analytics
• Strong data and analytical mindset and an ability to set, measure and report on key performance indicators
• Strong attention to details and ability to work effectively in a fast-paced environment